Web-based SEO tools
No matter where you are, you can optimize your website's SEO performance with our top recommendations for web-based SEO tools. From keyword research to technical analysis and reporting, these powerful tools provide everything you need to stay ahead of the competition and drive more traffic to your site.
7 tools
FreeUse RankSense to execute SEO recommendations efficiently and see the results within weeks, not months.Site Auditing, Split TestingRankSense
Cloudflare Web Application
PaidAn all in one Shopify app to boost SEO performance and optimise images, including weekly SEO reports.Plugins/ExtensionsSEO Optimizer: All‑in‑one SEO
Shopify
FreeMozCast is a weather report showing turbulence in the Google algorithm over the previous day. The hotter and stormier the weather, the more Google's rankings changed.Algorithm monitoringMozcast
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FreeConnecting you with #JournoRequests - ⚡ Lightning Fast. Build your backlinks and climb the rankings.Link building toolsSourcee
Web Application
PaidThe SISTRIX Toolbox is the premier tool used by SEO professionals. Data you love, from people you trust.All-in-one, Backlink Analysis, Competitor analysis, Keyword research, Rank tracking, SEO crawlerSistrix
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PaidUse Pitchbox for link building, influencer outreach and content promotion, whether your an agency, publisher or a brand.Link building toolsPitchbox
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PaidUse the Pingom Site Speed Tool to analyse your site speed and how to make this it faster.Site speedPingom Site Speed Tool
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FreeUse this tool to analyse the speed of your site.Site speedPageSpeed Insights
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FreeFrom page by page analysis, keyword research and a SERP preview, optimise your site using this all-in-one tool.Meta OptimisationPage Outil: GSC Optimization
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PaidUse this tool to track your top keywords and receive daily updates on their positions on the SERP.Competitor analysis, Rank trackingWincher
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FreeOnely Made for Geeks [OMFG] is Onely’s official free toolset that allows you to access your website’s rendering cost, JavaScript injected elements, and indexed HTML and JS code.Site AuditingOnely JavaScript SEO Tools
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PaidUse this tool to analyse what your audience are searching for, enabling you to create content that speaks to them every time.Keyword researchStoryBase
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PaidSave time by using Raven Tools to create reports for SEO, Social, and PPC for your clients.All-in-one, Keyword research, Rank tracking, Reporting, SEO crawlerRaven Tools
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FreeThis tool tracks how keywords fluctuate on Google on a daily basis, helping you spot trends.Algorithm monitoringSignals
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FreeYour free Business Profile on Google My Business helps you drive customer engagement with local customers across Google Search and Maps.Local SEOGoogle My Business
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PaidImprove your local search strategy and attract more customers by using Whitespark's SEO tools and managed citation services.Local SEOWhitespark
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FreeYou can see the key differences between your desktop and mobile site with MFI Checker - Zeo's Mobile-first Indexing tool.Site AuditingMobile First Indexing Test Tool
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PaidUse this tool to track changes to the SERP and how your site is performing on it over time.Competitor analysis, Rank trackingSERP Robot
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FreeWith Meta Tags you can edit and experiment with your content then preview how your webpage will look on Google, Facebook, Twitter and more!Meta OptimisationMeta Tags
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FreeA Schema.org structured data generator that supports the creation of JSON-LD markups. Including all of the required item properties and more.Structured DataMerkle Schema Markup Generator
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PaidUse Searchmetrics to make informed search and content decisions, using their vast supply of data and analytics.All-in-one, Competitor analysis, Keyword research, Rank tracking, Site AuditingSearchmetrics
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PaidKeywordsPeopleUse shows you the questions and keywords that your customers and potential site visitors use to search GoogleKeyword research
KeywordsPeopleUse
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PaidMatch your traffic's keywords with the sessions in Google Analytics. The Keyword Hero gets rid of (not provided). See what your users googled to get to you.Web AnalyticsKeyword Hero
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FreeThis free tool generates a link that will send customers directly to leave you a review on your Google listing. It's just what you're looking for.Local SEOWhitespark Google Review Link Generator
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FreeChecks webpages for broken links, and pulls metrics on those links.Link auditingLinkMiner
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PaidLink building toolsHelp A Reporter Out (HARO)
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FreeLink building toolsGoogle Alerts
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FreeConfigure and download your performance budget for Google LighthouseSite speedLighthouse performance budget generator
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FreeCumulative Layout Shift (CLS) Visualiser.Site speedLayout Shift GIF Generator
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FreeSite speedKeyword-driven Site Speed Comparison
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PaidSee new market opportunities, trending topics, emerging technology, hot startups and more on Exploding Topics.Keyword researchExploding Topics
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FreeIs keep alive enabled on your web server? Use our SEO tool to check the Persistent Connection status of your website. Check multiple URLs with Bulk mode.Site speedkeep-alive Validation Tool
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FreeOne of the easiest ways to add Schema's structured markup to a page is to use JSON-LD. With this tool you can quickly generate the correct JSON-LD for anyStructured DataJSON-LD Schema Generator
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FreeCheck if the site is taking advantages of the latest HTTP 2 protocol for better content deliverySite speedHTTP/2 Test
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FreeFree bulk and single URL server header response code checker and meta refresh detection script.Site AuditingHTTP Status Codes Checker
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FreeBulk check status codes easily for up to 100 URLs. Receive detailed insights on their HTTP headers, status codes and redirect chains.Site speedHTTP Status
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PaidDon’t damage your reputation with Google Analytics. Matomo is the ethical alternative where you won’t make privacy sacrifices or compromise your site.Web AnalyticsMatomo Analytics
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PaidGTmetrix is a free tool to test and monitor your page's performance. Using Lighthouse, GTmetrix generates scores for your pages and offers actionable recommendations on how to optimize them.Site speedGTMetrix
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FreeUse this tool to check if your site has a penalty, following the many Google updates that occur throughout the year.Algorithm monitoringWebsite Penalty Indicator
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FreeSite AuditingGoogle’s Mobile Friendly Testing Tool
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PaidSERP tracking and analytics for SEO experts, STAT helps you stay competitive and agile with fresh insights.Competitor analysis, Rank trackingSTAT
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FreeUse our free online presence tool to check your business listings & citations across top directories. See your score and improve your visibility with Moz Local!Local SEOMoz Local Listing Score
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PaidThe cognitiveSEO tool provides a unique analysis process that delivers Unparalleled Backlink Analysis, Content Audit and Rank Tracking for Every Site.All-in-one, Backlink Analysis, Competitor analysis, Rank tracking, SEO crawlerCognitiveSEO
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FreeUnsure of what keywords to target in your online advertising campaign? Identify the most relevant keywords for your brand with the Google Keyword Planner.Keyword researchGoogle Keyword Planner
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FreeUse this tool to change your location if you want to see different SERP results that aren't targeting your current location.Local SEO, Position checkerGoogle Location Changer
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FreeEnter any domain, and we'll show you top competitive SEO metrics like Domain Authority, top pages, ranking keywords, and more.SEO checkerFree Domain SEO Analysis Tool
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PaidHeap is a smarter way to do Product Analytics, giving PMs autocaptured, actionable customer data for true product innovation.Web AnalyticsHeap
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FreeLink auditingDisavow Tool
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