Keywords Everywhere review

Keywords Everywhere brings keyword research to the same interface searchers use—the search engines.

So you can instantly see and analyze the keyword performance data of any specific content. This tool helps you find backlinks, keywords data, and ranking performance of all pages on the SERP for any keyword.

This review takes a deep dive into the specifics of how this tool works and reveals the features, support, pricing, and user experience so you can make better business decisions.

What is Keywords Everywhere?

Keywords Everywhere is a freemium Firefox add-on and Chrome extension. The platform conveniently shows important SEO metrics and keyword research data on search engines and social media.

It offers a wide range of free features that allow you to get important SEO data after installation. However, you must get a valid API key to access premium features like volume data and CPC.

We’ll discuss these features as we go into the review.

When you turn on your Keywords Everywhere extension while using Google search, you’ll see important keyword data overlaying the SERP. The extension fetches and displays the keyword’s monthly search trends for all web pages that appear on the SERP for that keyword. 

Overview of key features

• Keyword Widgets – Shows related keywords, long-tail keywords, and people also ask keywords. However, it doesn’t give free users keyword volume data.
• Trend Charts – Shows trend charts on YouTube and Google from 2004 to all users. But, it doesn’t include historical volume data in the free version.
• YouTube Metrics – Show search insights, video insights, SERP metrics, and YouTube tags.
• Traffic Metrics – Display the top 5,000 keywords for any domain or URL and their monthly estimated traffic.
• Moz Link Metrics – Shows domain authority, spam score, DA trend, backlinks, total referring domain, and more.
• On-Page Analysis – Gets the list of keywords within the page of any analyzed URL. Then shows their associated on-page keyword density.
• Competitor Gap Analysis – Analyzes competitors to search for keywords they rank for but lack in yours.
• Accurate Monthly Search Data – The extension shows accurate monthly search volume, competition, trends, and CPC.
• Volume Data in Multiple Google Properties – Like Google Analytics, Google Search, Google Keyword Planner, Google Search Console, Google Trends, and Google Planner.
• Volume Data in Multiple eCommerce Websites – The extension works on eCommerce sites like Amazon, Etsy, and eBay to show keyword-level volume data.
• Volume Data in Multiple Search Engines – The extension also shows volume data on search engines like Google, Bing, YouTube, and DuckDuckGo.
• Volume Data In Multiple SEO Tools – The platform overlays volume data in SEO tools like Soovle, Keyword Shitter, and Answer The Public.
• Import Keywords – It allows one to import keywords to analyze CPC, search volume, as well as competitors
• Trend Data – While on YouTube and Google, the extension allows one to see historical volume data in the trend charts.
• Bulk Trends – Keywords Everywhere allows users to obtain trends from bulk data.

Features

The extension uses Google API to pull keyword-level data and overlay it on the search results page. Although Keywords Everywhere allows you to access many features for free, this review will show you how to use the paid and free features.

Keyword Suggestion

Keywords Everywhere starts to work as soon as you start typing a keyword on a search engine.

Let’s take Google, for instance. You’ll see several suggested keywords associated with your search as you start typing. The extension shows the relevant data for each suggested keyword.

After deciding what keyword to use, this data comes directly below your search term.

On-Page Analysis

The on-page analysis shows you the search engine optimization level and data of the page.

Keywords Everywhere’s on-page optimization extends beyond search terms to show other keyword data for each page on the SERP.

For example, when you hover your mouse over the data beside each page detail, you’ll get a drop-down that shows the monthly organic traffic number and total keywords for the URL and the domain, respectively.

Under each of the listings on Google’s SERPs, the extension displays

• Moz DA rating
• Referring domain
• Backlinks
• Spam score

Backlinks and Moz Link Metrics

At the end of this data, you’ll see a link that allows you to open up the backlinks to that page.

Click “Show backlinks” for a drop-down that shows you the referring links, the anchor text, and the Moz rating for each of the backlinks.

You can view additional backlinks for the page by clicking the arrow beside the number of pages or by increasing the number of backlinks to display per page.

You don’t have to be a paid user to access this data because they’re free data from MOZ.

The default view shows one backlink per subdomain. However, you can expand it to show backlinks for the entire domain or all the backlinks per subdomain.

Keywords Everywhere update your backlinks data monthly. So, if you’re using the extension to run a link-building campaign, you might need to wait a month to see your result.

Keyword Widgets

To the right of the SERP listings, you’ll see some relevant widgets.

The first widget shows some important SEO scores. These scores include

• A button that shows long-tail keywords
• SEO difficulty rating
• Off-page difficulty rating
• On-page difficulty rating and
• Brand query.

The first button allows you to find long-tail keywords for your search term.

This list shows keywords that can be used in place of your search term. Users can see keywords that might be ranking better than your search term.

At the bottom right side of this widget, the extension shows a link that gives a detailed breakdown of the top-ten ranking pages.

Once you click on this link, it opens up to show title, description, Domain authority, SERP highlights, and other keyword data.

Historical Google Trend Data

The second widget shows trend data over time. These trends track seasonality on the keyword in question.

The third widget shows related keywords associated with your search term. To the right of these keywords, you’ll see search volume, CPC, competition, and trend. However, that space will be empty if it was a free version.

The next widget shows data from “People Also Search For” to suggest related search terms that searchers use.

The last widget shows additional long-tail keywords that allow for quick, easy, and extensive keyword research.

YouTube Metrics

Within Youtube, the extension shows the following metrics for each of the pages

• Number of subscribers
• Percentage engagement
• SEO score
• Views per day

Like in the Google search, Keywords Everywhere shows data on the keywords in the search box. Directly below the search box, the extension shows the search volume, CPC, number of competitors, and trends over the past year for the chosen keyword.

The widgets on the right show more details about your keyword.

The first widget allows you to find YouTube keywords for your search term

When you click the button, it opens up on a dashboard and starts to import keywords that can be used as alternatives to your search term.

This download can continue till it shows the maximum keyword per page, or you can click the “stop search” button when you’re ok with the number.

It also allows you to regulate how many keywords the extension displays per page.

Plus, you can use the reset filter to streamline your search by specifying the metrics of the data you want to see.

The second widget shows search insight, starting with “Ranking difficulty.”

Other parameters include

• Top channel
• Query
• Search volume
• Maximum views
• Average views
• keyword titles and so on

Clicking on the link to the “Top channel” takes you to that location. And like Google search, you can get a detailed breakdown of your search insight.

The resulting dashboard shows the

• Title
• Channel
• Number of views
• Total subscribers
• Engagement score
• View per day
• SEO score, and more.

Trend Charts

In the third widget, Keywords Everywhere show YouTube trend data for your search term. You’ll see how the search volumes have changed over a period of time.

Note that you can choose the duration you want to see.

The platform allows you to streamline or expand your search by choosing from seven days, 30 days, 12 months, five years, and all time.

The last widget shows the most used tags, their search volumes, trends, and usage.

Bulk Keyword Data Tool

If you’re an old user of Keywords Everywhere, you might know this tool by its former name, “Import Keywords.”

This tool still exists and allows you to enter keywords separated by a new line, semi-colons, or commas. After entering your keywords, click “Get metrics.”

This action shows the necessary data associated with the keywords you enter. You may choose to

• Add all or some of them to your favorite keywords
• Copy them to another platform, or
• Export them as Excel, CSV, or PDF files, print them out if you need a physical copy.

Bulk Trends

This feature works like the Bulk keyword data tool and gives the user more control over the credit they use.

However, it’s best to use this tool if you’re checking trend data for more than 12 months.

My favorite keywords

This section is made of keywords that you selected as favorite in previous searches.

Keywords Everywhere load the updated version of the keyword list each time you load the page. However, the extension deducts only one-fifth of the credit for the keywords in this section.

You can only access this feature if you’re a paid user.

Analyze Page Content

The extension allows you to analyze page content by listing all the keywords found on the page and where they were found.

In the screenshot below, the extension found the keyword “shorts,” in the page title and H3. It has a density of 10.98 and occurred 72 times on the page.

The report also shows that the monthly search volume is 201,000.

Free users can only go as far as density and occurrence, while paid users can access advanced metrics.

This report is more likely to use up more credit because it shows more keywords. So, if you’re working with limited credit, you can minimize your spend by using this feature only when you’re analyzing a specific page.

The longer the page, the more credit you’ll use up.

Competitor Gap Analysis

This feature allows you to analyze five of your competitors to see keywords that they’re ranking for, but you don’t.

You’ll enter your website in the first search box. Once you start typing, the platform starts to offer suggestions.

As you click the “Add competitor” button, new search boxes appear until you have five competitors. Then click “Find keywords for my website.”

This feature shows free users only the keywords that the competitors rank for that they don’t, but nothing more.

But paid users can see a further breakdown of the keywords.

Organic Ranking Keyword for URL

The organic ranking keyword feature allows you to check the top 5,000 keywords of any specific URL.

This will show you metrics like these:

• Estimated traffic
• SERP position
• Search volume
• CPC
• Competitors
• Trends, and
• Trending percentage

You can also do the same for the whole domain.

Organic Ranking Keyword for Domain

When you click “Organic Ranking Keyword (Domain).” The dashboard will base your result on the whole domain.

The platform works on multiple Google properties to provide volume data. These include

• Google Search
• Google Keyword Planner
• Google Analytics
• Google Search Console, and
• Google Trends

Volume Data in Multiple Search Engines, eCommerce websites, and SEO Tools

Apart from Google, the extension also works on Bing, DuckDuckGo, and Yahoo. You’ll also get relevant data on eCommerce sites like Amazon, Etsy, eBay, and Pinterest.

However, Google is the only platform that releases its search volume, others don’t. When you use the other platforms, the extension overlays Google’s data in those areas. In other words, it uses Google’s data to make estimates on other platforms.

So if accuracy is important to you, you might want to focus on using Google with the extension.

Other SEO Tools

The extension works with other SEO tools like Soovle, Keyword Shitter, and Answer The Public.

Get Top Ranking Domains

This feature shows the top 1,000 pages for the website you enter.

The extension doesn’t charge you credit for this data because it only gives the top pages for the domain, an overview of the total keywords, and traffic to the pages.

However, when you expand each link, it takes a credit per keyword shown.

For instance, when I clicked on the third URL, it opened up to show more data on the 13 keywords you’ll find in the screenshot above.

Design / UX

Keywords Everywhere allows you to get data on any platform that supports the extension. You don’t have to log in to a separate dashboard.

Once you start using a search term on supported search engines, social media, or eCommerce sites, you’ll begin to see results. 

Although most of these activities cost credits, the platform offers several options that help you save on credit use.

Go to your settings.

This will take you to the settings dashboard, where you can take out your API key or disable relevant metrics.

The “supported websites” section lists all the websites that Keywords Everywhere is compatible with. Turn off whatever you don’t intend to use at the moment.

Assuming you want to work on Google Keyword planner and don’t want the extension to get data there, turn it off.

This stops the extension from deducting credits. You can also turn off widgets you don’t want to get data from while you’re online.

You can turn off a YouTube-specific widget to get data from only Google. You can also save credits by turning off the auto-suggestions in your miscellaneous settings.

Customer support

Although Keywords Everywhere makes arrangements for users to contact help when they’re stuck, they seem to expect users to rely more on their user guides.

The contact page answers commonly asked questions. And you can watch relevant videos that answer your questions further.

Pricing

With Keywords Everywhere, your subscription lasts for a year except if you exhaust your credit before then.

• $10 gives 100,000 credits
• $50 gives 500,000 credits
• $100 gives 1,000,000 credits
• $200 gives 2,000,000 credits
• $500 gives 1 million credits
• $1,000 gives 10 million credits

Is pricing fair?

I consider the pricing fair since the tool allows you to control your cost and usage. It doesn’t bill based on time. But unused credits expire after a year. Even a $10 credit plan has one year to expire.

This is better than the monthly-payments-pricing-model that most other SEO tools use.

FAQs

Final thoughts

Keywords Everywhere is a useful tool for SEO professionals who want to gain insights into the keywords driving traffic to their website. It offers a variety of metrics, including estimated traffic, SERP position, search volume, CPC, competitors, trends, and trending percentage.

The extension works on the following Google properties:

• Google Search
• Google Keyword Planner
• Google Analytics
• Google Search Console
• Google Trends

It also works on other search engines and eCommerce websites.

While the extension can clutter some sites, its user-friendly design and UX facilitate easy access to keyword data.