SEO strategy tools
See below a collection of SEO strategy tools to help spot opportunities and prioritize your SEO efforts.
24 tools
- PaidAn all-in-one SEO tools that can help you with backlink analysis, keyword research, site auditing and more.All-in-one, Backlink Analysis, Competitor analysis, Keyword research, Rank tracking, Site Auditing
Ahrefs
Web - PaidSemrush offers solutions for SEO, PPC, content, social media and competitive research. Trusted by over 7000000 marketers worldwideAll-in-one, Backlink Analysis, Competitor analysis, Link auditing, Link building tools, Local SEO, Site Auditing
SEMrush
Web - PaidUse Surfer to quickly generate content plans for any domain. Write high-quality, SEO-friendly content to imporve your organic traffic.Content writing, Content briefing, Keyword research, Site Auditing
Surfer SEO
Web - PaidSupermetrics is the go to tool for reporting, analytics and storage across all platforms, including easy to read dashboards for both marketers and non-marketers.Reporting, SEO Data
Supermetrics
Data Studio Excel Google Sheets Web - PaidSmart and powerful tool for ✓ Backlinks Analysis ✓ Rank Tracking ✓ Keyword Research ✓ Competitor Analysis ✓ Site Audit.All-in-one, Backlink Analysis, Competitor analysis, Keyword research, Rank tracking, SEO crawler, Site Auditing
Serpstat
Web - PaidMangools is a bundle of 5 simple but powerful SEO tools made for an effective SEO workflow. Loved by beginners, trusted by professionals. Try it for free!All-in-one, Backlink Analysis, Competitor analysis, Keyword research, Rank tracking
Mangools
Web - PaidResearch keywords, analyze competitors, and more - all within Google Sheets.Competitor analysis, Keyword research
Keywords in Sheets
Google Sheets - PaidUse this data mining tool to uncover keyword search volume, keyword suggestions, product analysis, and much more.Keyword research, Position checker, SEO Data
Marketing Miner
Web - PaidCompetitor analysis
Similar Web
Web - PaidAccuRanker is the world's fastest rank tracker - A must-have tool if you want to grow your organic traffic, and leave your competitors in the dust.Rank tracking, Competitor analysis
Accuranker
Web - PaidKeyword insights is a tool that uses advanced natural linguistic processing and SERP data to group similar keywords together and understand the search intent.Keyword research
Keyword Insights
Web - PaidUse this all-in-on tool to find keywords, track website ranking, analyze SERPs and audit your website using RankTracker's vast amount of data.Rank tracking, Competitor analysis
RankTracker
Web - PaidDiscover keywords that your competitors are ranking for, for a greater chance of showing up on the SERP.Competitor analysis, Keyword research
Keyword Zebra
Chrome - PaidUse this tool's extensive database to assist with keyword research.Keyword research
GrepWords
Web - PaidAutomatically discover missed SEO opportunities. Nightwatch's accurate data and reports help you get buy-in, justify bigger budgets, and land more clients. Monitor your keyword rankings, backlinks and audit your website with confidence. Welcome to Nightwatch.Rank tracking, Competitor analysis
Nightwatch
Web - PaidThis tool automatically generates long tail keywords across any topic based on Google autocomplete.Keyword research
Keyword Tool
Web - PaidUse this tool to view competitor's SEO strategies and track keywords so you're always up to date.Keyword research
SpyFu
Web - PaidRanking for competitive keywords takes time, LowFruits helps you to identify profitable keywords that you can rank for in a matter of clicks.Keyword research
LowFruits
Web - PaidUse this tool to audit links, content and social data quickly and efficiently.Backlink Analysis, Link auditing, SEO Data
URL Profiler
Mac Windows - PaidUse this tool to generate LSI keywords that enable search engines to better understand your content.Keyword research
LSIGraph
Web - PaidPro Rank Tracker is a complete SEO Rank Tracking & Reporting tool that keeps you updated with ranking changes across your website and video.Rank tracking, Competitor analysis
Pro Rank Tracker
Web - PaidAdvanced Web Ranking provides fresh daily, weekly or on demand geo-located rankings. Tailored for agencies and in-house SEOs. Try it free for 30 days!Competitor analysis, Rank tracking
Advanced Web Ranking
Web - FreeUse this tool to access organised data from People Also Asked. Uncover more questions that are being asked, helping you to perfect your content strategy.Keyword research
AlsoAsked
Web - PaidUse this tool to track where you rank on the SERP. Receive automatic daily updates so you're always in the know of your SERP position.Competitor analysis, Rank tracking
WhatsMySerp
Web - PaidBacked by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. Start your free 30-day trial today!All-in-one, Backlink Analysis, Competitor analysis, Keyword research, Site Auditing
Moz
Web - FreeIdentify trends by industry, niche or topic using Search Trends. Spot any changes to search volumes that occur based on YoY trends with our tool.Keyword research
Search Trends
Web - FreeUse this tool to create masses of different keyword combinations, from only three keywords.Keyword research
Mergewords
Web - FreeThe one tool to extract keywords from Reddit. Enter a subreddit name to generate keywords using Keyworddit.Keyword research
Keyworddit
Web - PaidThe SISTRIX Toolbox is the premier tool used by SEO professionals. Data you love, from people you trust.All-in-one, Backlink Analysis, Competitor analysis, Keyword research, Rank tracking, SEO crawler
Sistrix
Web - PaidUse this tool to track your top keywords and receive daily updates on their positions on the SERP.Competitor analysis, Rank tracking
Wincher
Web - PaidUse this tool to analyse what your audience are searching for, enabling you to create content that speaks to them every time.Keyword research
StoryBase
Web - PaidSave time by using Raven Tools to create reports for SEO, Social, and PPC for your clients.All-in-one, Keyword research, Rank tracking, Reporting, SEO crawler
Raven Tools
Web - PaidUse this tool to track changes to the SERP and how your site is performing on it over time.Competitor analysis, Rank tracking
SERP Robot
Web - PaidUse Searchmetrics to make informed search and content decisions, using their vast supply of data and analytics.All-in-one, Competitor analysis, Keyword research, Rank tracking, Site Auditing
Searchmetrics
Web - PaidKeywordsPeopleUse shows you the questions and keywords that your customers and potential site visitors use to search GoogleKeyword research
KeywordsPeopleUse
Web - PaidSee new market opportunities, trending topics, emerging technology, hot startups and more on Exploding Topics.Keyword research
Exploding Topics
Web - PaidSERP tracking and analytics for SEO experts, STAT helps you stay competitive and agile with fresh insights.Competitor analysis, Rank tracking
STAT
Web - PaidThe cognitiveSEO tool provides a unique analysis process that delivers Unparalleled Backlink Analysis, Content Audit and Rank Tracking for Every Site.All-in-one, Backlink Analysis, Competitor analysis, Rank tracking, SEO crawler
CognitiveSEO
Web - FreeBrowser extensions, Competitor analysis, Link building tools
SimilarWeb Extension
Chrome Firefox - FreeUnsure of what keywords to target in your online advertising campaign? Identify the most relevant keywords for your brand with the Google Keyword Planner.Keyword research
Google Keyword Planner
Web - FreeKeyword Surfer is a 100% free chrome extension. Search volume checker for related keywords, similar keywords, visibility and backlinks correlation chart!Browser extensions, Content briefing, Content writing, Keyword research
Keyword Surfer
Chrome - PaidGet all-in-one pack of SEO software - download the free edition of SEO PowerSuite. Powerful SEO tools and free SEO advice - get on the way to top 10 rankings for your site on Google and other search engines!All-in-one, Competitor analysis, Link auditing, Link building tools, Rank tracking, Site Auditing
Link Assistant
Mac Windows - PaidNozzle is a full serp monitoring tool that lets you track unlimited competitors, no questions asked.Competitor analysis, Rank tracking
Nozzle
Web - PaidSEO solutions for agencies to help save them time and focus on what matters.Competitor analysis, Rank tracking, Reporting
SEOMonitor
Web - FreeExplore how Google data can be used to tell stories and spot trends.Keyword research
Google Trends
Web - FreeGenerate hundreds of free keyword ideas for Google, Bing, YouTube, and Amazon, complete with monthly search volumes and Keyword Difficulty scores.Keyword research
Ahrefs’ Keyword Generator
Web - PaidAn add-on for Chrome & Firefox enabling you to find the search volume, CPC & competitor information for different websites.Keyword research
Keywords Everywhere
Web - PaidUse our free tool to get instant, raw search insights, direct from the minds of your customers. Upgrade to a paid plan to monitor for new ways that people talk & ask questions about your brand, product or topic.Keyword research
Answer The Public
Web