SEO strategy tools
A successful SEO strategy begins with proper planning, and that's where SEO strategy tools come in. These tools help you research and analyze keywords, identify competitors, and create a roadmap for your website optimization. With the right strategy in place, you can attract more organic traffic, increase conversions, and ultimately grow your business.
22 tools
PaidUse Surfer to quickly generate content plans for any domain. Write high-quality, SEO-friendly content to imporve your organic traffic.Content writing, AI SEO tools, Content briefing, Keyword research, Site AuditingSurfer SEO
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PaidSemrush offers solutions for SEO, PPC, content, social media and competitive research. Trusted by over 7000000 marketers worldwideAll-in-one, Backlink Analysis, Competitor analysis, Link auditing, Link building tools, Local SEO, Site AuditingSEMrush
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PaidAn all-in-one SEO tools that can help you with backlink analysis, keyword research, site auditing and more.All-in-one, Backlink Analysis, Competitor analysis, Keyword research, Rank tracking, Site AuditingAhrefs
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PaidSupermetrics is the go to tool for reporting, analytics and storage across all platforms, including easy to read dashboards for both marketers and non-marketers.Reporting, SEO Data
Supermetrics
Data Studio Excel Google Sheets Web Application
PaidSmart and powerful tool for ✓ Backlinks Analysis ✓ Rank Tracking ✓ Keyword Research ✓ Competitor Analysis ✓ Site Audit.All-in-one, Backlink Analysis, Competitor analysis, Keyword research, Rank tracking, SEO crawler, Site AuditingSerpstat
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PaidKeyword insights is a tool that uses advanced natural linguistic processing and SERP data to group similar keywords together and understand the search intent.Keyword research, AI SEO tools
Keyword Insights
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PaidMangools is a bundle of 5 simple but powerful SEO tools made for an effective SEO workflow. Loved by beginners, trusted by professionals. Try it for free!All-in-one, Backlink Analysis, Competitor analysis, Keyword research, Rank trackingMangools
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PaidResearch keywords, analyze competitors, and more - all within Google Sheets.Competitor analysis, Keyword research
Keywords in Sheets
Google Sheets
PaidAn all-in-one SEO tool that offers rank tracking, site auditing, keyword research, backlink analysis, and competitor analysis features.All-in-one, Competitor analysis, Duplicate Content, Internal Linking, Keyword research, Local SEO, Rank tracking, Structured Data
Rank Ranger
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PaidUse this data mining tool to uncover keyword search volume, keyword suggestions, product analysis, and much more.Keyword research, Position checker, SEO DataMarketing Miner
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PaidCompetitor analysisSimilar Web
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PaidAccuRanker is the world's fastest rank tracker - A must-have tool if you want to grow your organic traffic, and leave your competitors in the dust.Rank tracking, Competitor analysisAccuranker
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FreeMorningscore is a comprehensive SEO tool. It's simple to use, but packed with data and tools. Simply put your website on the homepage. You'll get a special 30-day access for free.All-in-one, Backlink Analysis, Competitor analysis, Keyword research, Rank tracking, Site Auditing
Morningscore
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PaidAn AI-based content writing tool that generates high-quality, SEO-friendly articles in minutes, saving writers time and effort.AI SEO tools, Content writing, Keyword research
INK
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PaidUse this all-in-on tool to find keywords, track website ranking, analyze SERPs and audit your website using RankTracker's vast amount of data.Rank tracking, Competitor analysisRankTracker
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PaidDiscover keywords that your competitors are ranking for, for a greater chance of showing up on the SERP.Competitor analysis, Keyword research
Keyword Zebra
Chrome
PaidAutomatically discover missed SEO opportunities. Nightwatch's accurate data and reports help you get buy-in, justify bigger budgets, and land more clients. Monitor your keyword rankings, backlinks and audit your website with confidence. Welcome to Nightwatch.Rank tracking, Competitor analysisNightwatch
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PaidUse this tool's extensive database to assist with keyword research.Keyword researchGrepWords
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PaidThis tool automatically generates long tail keywords across any topic based on Google autocomplete.Keyword researchKeyword Tool
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PaidUse this tool to view competitor's SEO strategies and track keywords so you're always up to date.Keyword researchSpyFu
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PaidRanking for competitive keywords takes time, LowFruits helps you to identify profitable keywords that you can rank for in a matter of clicks.Keyword research
LowFruits
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PaidUse this tool to audit links, content and social data quickly and efficiently.Backlink Analysis, Link auditing, SEO DataURL Profiler
Mac Windows
PaidUse this tool to generate LSI keywords that enable search engines to better understand your content.Keyword researchLSIGraph
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PaidPro Rank Tracker is a complete SEO Rank Tracking & Reporting tool that keeps you updated with ranking changes across your website and video.Rank tracking, Competitor analysisPro Rank Tracker
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PaidAdvanced Web Ranking provides fresh daily, weekly or on demand geo-located rankings. Tailored for agencies and in-house SEOs. Try it free for 30 days!Competitor analysis, Rank trackingAdvanced Web Ranking
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FreeUse this tool to access organised data from People Also Asked. Uncover more questions that are being asked, helping you to perfect your content strategy.Keyword researchAlsoAsked
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PaidUse this tool to track where you rank on the SERP. Receive automatic daily updates so you're always in the know of your SERP position.Competitor analysis, Rank trackingWhatsMySerp
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PaidBacked by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. Start your free 30-day trial today!All-in-one, Backlink Analysis, Competitor analysis, Keyword research, Site AuditingMoz
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FreeIdentify trends by industry, niche or topic using Search Trends. Spot any changes to search volumes that occur based on YoY trends with our tool.Keyword researchSearch Trends
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FreeUse this tool to create masses of different keyword combinations, from only three keywords.Keyword researchMergewords
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FreeThe one tool to extract keywords from Reddit. Enter a subreddit name to generate keywords using Keyworddit.Keyword researchKeyworddit
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PaidThe SISTRIX Toolbox is the premier tool used by SEO professionals. Data you love, from people you trust.All-in-one, Backlink Analysis, Competitor analysis, Keyword research, Rank tracking, SEO crawlerSistrix
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PaidUse this tool to track your top keywords and receive daily updates on their positions on the SERP.Competitor analysis, Rank trackingWincher
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PaidUse this tool to analyse what your audience are searching for, enabling you to create content that speaks to them every time.Keyword researchStoryBase
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PaidSave time by using Raven Tools to create reports for SEO, Social, and PPC for your clients.All-in-one, Keyword research, Rank tracking, Reporting, SEO crawlerRaven Tools
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PaidUse this tool to track changes to the SERP and how your site is performing on it over time.Competitor analysis, Rank trackingSERP Robot
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PaidUse Searchmetrics to make informed search and content decisions, using their vast supply of data and analytics.All-in-one, Competitor analysis, Keyword research, Rank tracking, Site AuditingSearchmetrics
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PaidKeywordsPeopleUse shows you the questions and keywords that your customers and potential site visitors use to search GoogleKeyword research
KeywordsPeopleUse
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PaidSee new market opportunities, trending topics, emerging technology, hot startups and more on Exploding Topics.Keyword researchExploding Topics
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PaidSERP tracking and analytics for SEO experts, STAT helps you stay competitive and agile with fresh insights.Competitor analysis, Rank trackingSTAT
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PaidThe cognitiveSEO tool provides a unique analysis process that delivers Unparalleled Backlink Analysis, Content Audit and Rank Tracking for Every Site.All-in-one, Backlink Analysis, Competitor analysis, Rank tracking, SEO crawlerCognitiveSEO
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FreeBrowser extensions, Competitor analysis, Link building toolsSimilarWeb Extension
Chrome Firefox
FreeUnsure of what keywords to target in your online advertising campaign? Identify the most relevant keywords for your brand with the Google Keyword Planner.Keyword researchGoogle Keyword Planner
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FreeKeyword Surfer is a 100% free chrome extension. Search volume checker for related keywords, similar keywords, visibility and backlinks correlation chart!Browser extensions, Content briefing, Content writing, Keyword researchKeyword Surfer
Chrome
PaidGet all-in-one pack of SEO software - download the free edition of SEO PowerSuite. Powerful SEO tools and free SEO advice - get on the way to top 10 rankings for your site on Google and other search engines!All-in-one, Competitor analysis, Link auditing, Link building tools, Rank tracking, Site AuditingLink Assistant
Mac Windows
PaidNozzle is a full serp monitoring tool that lets you track unlimited competitors, no questions asked.Competitor analysis, Rank trackingNozzle
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PaidSEO solutions for agencies to help save them time and focus on what matters.Competitor analysis, Rank tracking, ReportingSEOMonitor
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FreeExplore how Google data can be used to tell stories and spot trends.Keyword researchGoogle Trends
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