Web-based SEO tools
No matter where you are, you can optimize your website's SEO performance with our top recommendations for web-based SEO tools. From keyword research to technical analysis and reporting, these powerful tools provide everything you need to stay ahead of the competition and drive more traffic to your site.
56 tools
PaidUse Surfer to quickly generate content plans for any domain. Write high-quality, SEO-friendly content to imporve your organic traffic.Content writing, AI SEO tools, Content briefing, Keyword research, Site Auditing
Surfer SEO
Web Application- PaidSemrush offers solutions for SEO, PPC, content, social media and competitive research. Trusted by over 7000000 marketers worldwideAll-in-one, Backlink Analysis, Competitor analysis, Link auditing, Link building tools, Local SEO, Site Auditing
SEMrush
Web Application - PaidAn all-in-one SEO tools that can help you with backlink analysis, keyword research, site auditing and more.All-in-one, Backlink Analysis, Competitor analysis, Keyword research, Rank tracking, Site Auditing
Ahrefs
Web Application - PaidSupermetrics is the go to tool for reporting, analytics and storage across all platforms, including easy to read dashboards for both marketers and non-marketers.Reporting, SEO Data
Supermetrics
Data Studio Excel Google Sheets Web Application - PaidContentKing tracks your website 24/7 so you can catch unexpected changes and issues before search engines and visitors do.SEO crawler
ContentKing
Web Application - PaidSmart and powerful tool for ✓ Backlinks Analysis ✓ Rank Tracking ✓ Keyword Research ✓ Competitor Analysis ✓ Site Audit.All-in-one, Backlink Analysis, Competitor analysis, Keyword research, Rank tracking, SEO crawler, Site Auditing
Serpstat
Web Application - PaidKeyword insights is a tool that uses advanced natural linguistic processing and SERP data to group similar keywords together and understand the search intent.Keyword research, AI SEO tools
Keyword Insights
Web Application - PaidMangools is a bundle of 5 simple but powerful SEO tools made for an effective SEO workflow. Loved by beginners, trusted by professionals. Try it for free!All-in-one, Backlink Analysis, Competitor analysis, Keyword research, Rank tracking
Mangools
Web Application 
PaidResearch keywords, analyze competitors, and more - all within Google Sheets.Competitor analysis, Keyword researchKeywords in Sheets
Google Sheets- PaidUse this data mining tool to uncover keyword search volume, keyword suggestions, product analysis, and much more.Keyword research, Position checker, SEO Data
Marketing Miner
Web Application - PaidCompetitor analysis
Similar Web
Web Application - PaidAccuRanker is the world's fastest rank tracker - A must-have tool if you want to grow your organic traffic, and leave your competitors in the dust.Rank tracking, Competitor analysis
Accuranker
Web Application 
PaidA site auditor and log file analysis tool combined, making technical SEO simpler.Log File Analysis, SEO crawler, Site Auditing
Jet Octopus
Web Application- PaidUse Frase's AI tools to create optimised content that will generate more traffic and increase conversion rates.AI SEO tools, Content briefing, Content writing
Frase
Web Application - PaidUsing AI and machine learning, Marketmuse is the tool to use to perfect your content strategy.Content writing, AI SEO tools, Content briefing
MarketMuse
Web Application - FreeData Studio turns your data into informative reports and dashboards that are easy to read, easy to share and fully customisable. Sign up for free.Reporting
Google Data Studio
Web Application 
PaidBuilds a knowledge graph that can be used to automate structured data markup.Structured DataWordLift
Web Application
PaidSimple and privacy-friendly Google Analytics alternativeWeb Analytics
Plausible Analytics
Web Application
PaidBusinesses and non-professional writers can benefit from AI content generators. These generators offer a wide array of tools for automated content creation. These tools range from slogans for branding to email templates and blog content.Content writingBotowski
Web Application- PaidLittle Warden: Your trusty digital watchdog, guarding your website's uptime, SEO and security 24/7.SEO monitoring, Site Auditing
Little Warden
Web Application 
FreeAdd your metadata, analyse your content and preview your search snippet in the Sanity Studio.Content writingSEO Pane for Sanity
Sanity- FreeUnderstand how your site is performing in search, as well as identifying any issues that need fixing using Google Search Console. From monitoring, maintaining, to reporting, this tool does it all.Site Auditing, Web Analytics
Google Search Console
Web Application - PaidThis wordpress plugin helps you optimize your content quickly and efficiently, boosting your position in the SERP.Plugins/Extensions
Rank Math
WordPress - PaidEntity-based SEO Platform, to help you rank higher & stay ranked longer.Content briefing, Content writing, Structured Data
InLinks
Web Application - FreeUnderstand how people are finding your site, as well as how to monetise it, with the official Google plugin for Wordpress.Plugins/Extensions
Site Kit by Google
WordPress - PaidUse this plugin to analyse your site against more than 70 issues.Plugins/Extensions
The SEO Framework
WordPress - PaidYoast offers both SEO software and SEO courses to help you optimise your site into something all search engines love.Plugins/Extensions
Yoast SEO
WordPress - PaidIncrease your organic traffic: Audit your content performance, improve your content quality & get more organic search traffic with the Ahrefs SEO …Plugins/Extensions, Site Auditing
Ahrefs SEO WordPress Plugin
WordPress 
FreeFree online spreadsheet software by Google that makes collaboration easy.Project managementGoogle Sheets
Web Application
PaidHelps you manage your teams tasks, work, delivery timelines and projects.Project managementAsana
Web Application
PaidA privacy-first, cookie-free & GDPR compliant web analytics alternative to Google Analytics.Web AnalyticsFathom Analytics
Web Application
PaidSeamlessly visualize your JSON data instantly into graphs.Structured Data
JSON Crack
Web Application- PaidImprove your page speed and optimise your images in bulk using this Wordpress plugin.Plugins/Extensions
Smush
WordPress - PaidA WordPress SEO plugin that offers the use of smart SEO tools that help improve your WordPress SEO rankings and traffic.Plugins/Extensions
All in One SEO
WordPress - PaidReview and clean up your link profile quickly and efficiently with LinkPatrol. Instead of reviewing each individual link, you can view them all in one page.Plugins/Extensions
LinkPatrol
WordPress - PaidA shopify app for shopify stores that will help manage your SEO optimisation, including boosting traffic and improving search rankings.Plugins/Extensions
Plug in SEO Optimizer
Shopify - FreeA shopify SEO optimisation tool for shopify stores, that includes automatically add ALT and meta tags, optimise images and add structured data.Plugins/Extensions
SEO Suite: Image Optimizer
Shopify - PaidA tool that enables you to edit images in bulk including resizing, conforming and adding alt-text.Plugins/Extensions
Bulk Image Edit ‑ Image SEO
Shopify - PaidSiteGuru runs an SEO audit on your site and gives you an an actionable SEO to-do list.SEO checker, SEO crawler, Structured Data, XML Sitemaps
SiteGuru
Web Application 
FreeSEO audit tool with free PDF! Scan your website in seconds for common on-page SEO fixes, plus see organic keywords, links, and more.SEO checker
SEO Auditor
Web Application
PaidGrammarly is a writing assistant that uses AI to check for grammar, spelling, punctuation, and style errors in your writing.Content writing, AI SEO tools, Plagiarism checkerGrammarly
Chrome Firefox Mac Safari Web Application Windows
PaidLanguageTool is a free online grammar checker that can detect errors in spelling, grammar, punctuation, and style in multiple languages.Content writingLanguageTool
Chrome Firefox Mac Safari Web Application Windows- PaidSmart SEO automates tedious SEO tasks including generating meta tags, image alt tags, adding structured data and sitemap support.Plugins/Extensions
Smart SEO
Shopify - PaidSEO Manager helps you to perfect your SEO strategy to boost you to the number one spot on the SERP.Plugins/Extensions
SEO Manager
Shopify - PaidA Shopify app that helps Shopify sites understand how the SERP perceives their store and how to execute SEO measures to enhance their performance.Plugins/Extensions
SEO Manager
Shopify - PaidAn app that allows Shopify stores to update their products' alt texts, product meta titles, alt-texts, JSON-LD and more, one-by-one.Plugins/Extensions
SEO King
Shopify - PaidA Shopify app that runs SEO reports with steps on how to fix any errors, for Shopify stores.Plugins/Extensions
SEO Ranger
Shopify - PaidA Shopify app that will quickly inspects your Shopify store to highlight any issues that need fixing to boost performance.Plugins/Extensions
SEO Doctor ‑ Rank Booster
Shopify
