Free SEO tools

A versatile tool that offers templates, Cruise Mode for easy long-form content, SEO tools, Cluster Builder, and authority building.

Data Studio turns your data into informative reports and dashboards that are easy to read, easy to share and fully customisable. Sign up for free.

Use this tool to get immediate SEO page-level insights. You'll also spot your right click menu has been supercharged for speed.

Add your metadata, analyse your content and preview your search snippet in the Sanity Studio.

Understand how your site is performing in search, as well as identifying any issues that need fixing using Google Search Console. From monitoring, maintaining, to reporting, this tool does it all.

Understand how people are finding your site, as well as how to monetise it, with the official Google plugin for Wordpress.

Free online spreadsheet software by Google that makes collaboration easy.

Show, browse and audit (for accessibility and SEO) the headings structure.

A shopify SEO optimisation tool for shopify stores, that includes automatically add ALT and meta tags, optimise images and add structured data.

SEO audit tool with free PDF! Scan your website in seconds for common on-page SEO fixes, plus see organic keywords, links, and more.

A Magento extension that helps you create and manage custom canonical URLs efficiently.

An extension that allows users to implement Google Structured data and rich snippets without needing an existing knowledge of Schema.org.

Improve your SEO by using this plugin that generates sitemaps, enabling search engines to better index your site.

Use this tool to spot the URLs in your XML sitemap that are valid, highlighting the ones that are invalid so you can remove them.

Use this Google Chrome extension to check the redirect path of a URL.

Use this tool to identify how your site is performing against key metrics, followed by tips on how to improve.

Check for updates in Google's algorithm. AccuRanker's ‘Grump’ rating highlights unrest in Google’s algorithm. Track changes by country and device.

Track irregularity in the search results using Semrush Sensor. This tool identifies when a Google update may have occurred across both mobile and desktop.

Forget about manually trawling through your competitor's content, with thruuu, you will access both comprehensive insights about your competitor's content, and the Search Engine Result Page (SERP) of Google in a flash.

Real-time Cross-Engine SERPs Checker

Use this tool to generate an XML sitemap for your site with the click of a button.

Use this tool to measure your site's performance, including tips on how you can create a better user experience.

Check your site speed with just a click of a button using Wattspeed.

Glimpse's Google Trends Chrome Extension makes the default experience 100x more powerful by adding enriched data and insights.

Use this tool to crawl your site to detect unused CSS selectors.

Use this tool to check how long it takes for your server to respond to requests made by the browser.

This tool easily identifies ghost spam, domains that are added by spam bots, and blocks them.

Use this tool to view how your page looks with the structured data it contains.

Find out the technology stack of any website. Create lists of websites and contacts by the technologies they use.

Use this tool to access organised data from People Also Asked. Uncover more questions that are being asked, helping you to perfect your content strategy.

Search Analytics for Sheets enables you to create automatic backups from Google Search Console into Google Sheets,

All the best of Google in one elegant Browser extension.

Shows fluctuations in the Google search results and matches them with recent algorithm updates, displaying their impact on both ranking and visibility.

A simple free browser extension that shows you status codes and redirects for the URL you've visited within your browser.

Use SERPSim to generate snippets for the SERP using the latest Google pixel limits.

Use this tool to identify any impact on your site that may have occurred after Google's many algorithm updates.

Get a better understanding of how search engines view your page by using this tool. It shows you how a browser renders a page, rather than the server.

Use this tool to check the SEO health of any site within seconds, allowing you to quickly spot where needs improvement.

Identify trends by industry, niche or topic using Search Trends. Spot any changes to search volumes that occur based on YoY trends with our tool.

Use this tool to generate a robots.txt file, ensuring search engine crawlers are crawling and indexing your site.

Use this tool to create masses of different keyword combinations, from only three keywords.

Use this tool to see which rich results can be generated by the structured data a page contains.

Use this tool to analyse hi-res images, finding the best dimensions for embedding as responsive images in your site

The one tool to extract keywords from Reddit. Enter a subreddit name to generate keywords using Keyworddit.

MozCast is a weather report showing turbulence in the Google algorithm over the previous day. The hotter and stormier the weather, the more Google's rankings changed.