SEO tools
SEO tools are essential for any website owner looking to improve their search engine rankings. These tools offer valuable insights into your website's performance, from keyword research to site optimization and backlink analysis. With the right tools, you can identify areas for improvement and optimize your website for better search engine visibility.
PaidUse this tool to track changes to the SERP and how your site is performing on it over time.Competitor analysis, Rank trackingSERP Robot
Web Application
FreeWith Meta Tags you can edit and experiment with your content then preview how your webpage will look on Google, Facebook, Twitter and more!Meta OptimisationMeta Tags
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FreeA Schema.org structured data generator that supports the creation of JSON-LD markups. Including all of the required item properties and more.Structured DataMerkle Schema Markup Generator
Web Application
PaidUse Searchmetrics to make informed search and content decisions, using their vast supply of data and analytics.All-in-one, Competitor analysis, Keyword research, Rank tracking, Site AuditingSearchmetrics
Web Application
FreeAn extension that is compatible across multiple browsers that unveils structured metadata embedded within HTML documents and web pages.Browser extensions, Site Auditing, Structured DataOpenLink Structured Data Sniffer
Chrome Firefox
PaidKeywordsPeopleUse shows you the questions and keywords that your customers and potential site visitors use to search GoogleKeyword research
KeywordsPeopleUse
Web Application
FreeAn extension for Mozilla Firefox, showing you how changes that occur on the SERP.Browser extensions, Position checkerSERPTrends SEO Extension
Chrome Firefox
PaidMatch your traffic's keywords with the sessions in Google Analytics. The Keyword Hero gets rid of (not provided). See what your users googled to get to you.Web AnalyticsKeyword Hero
Web Application
FreeThis free tool generates a link that will send customers directly to leave you a review on your Google listing. It's just what you're looking for.Local SEOWhitespark Google Review Link Generator
Web Application
FreeChecks webpages for broken links, and pulls metrics on those links.Link auditingLinkMiner
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PaidLink building toolsHelp A Reporter Out (HARO)
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FreeWhatsmyserp Everywhere is a browser extension that helps you uncover data about the keywords you search on Google.Browser extensionsWhatsmyserp Extension
Chrome
FreeLink building toolsGoogle Alerts
Web Application
FreeConfigure and download your performance budget for Google LighthouseSite speedLighthouse performance budget generator
Web Application
FreeCumulative Layout Shift (CLS) Visualiser.Site speedLayout Shift GIF Generator
Web Application
FreeSite speedKeyword-driven Site Speed Comparison
Web Application
PaidUse this tool to optimise your content, helping you to rank higher on the SERP.Browser extensions, Content writingTextOptimizer
Chrome
PaidQuickly view SEO metrics (Domain Authority, Page Authority, Number of Linking Root Domains) for websites directly in search results or via page overlays. Create custom geo-search results by region or city without needing to VPN. Easily export your data into a CSV.Browser extensionsMozBar
Chrome
PaidSee new market opportunities, trending topics, emerging technology, hot startups and more on Exploding Topics.Keyword researchExploding Topics
Web Application
FreeIs keep alive enabled on your web server? Use our SEO tool to check the Persistent Connection status of your website. Check multiple URLs with Bulk mode.Site speedkeep-alive Validation Tool
Web Application
FreeOne of the easiest ways to add Schema's structured markup to a page is to use JSON-LD. With this tool you can quickly generate the correct JSON-LD for anyStructured DataJSON-LD Schema Generator
Web Application
FreeUse this CRM specifically for Gmail to manage your workload while remaining in your inbox.Browser extensions, Link building toolsStreak CRM for Gmail
Chrome
PaidBrowser extensionsMajestic SEO Extension
Chrome Firefox
FreeCheck if the site is taking advantages of the latest HTTP 2 protocol for better content deliverySite speedHTTP/2 Test
Web Application
FreeFree bulk and single URL server header response code checker and meta refresh detection script.Site AuditingHTTP Status Codes Checker
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FreeBulk check status codes easily for up to 100 URLs. Receive detailed insights on their HTTP headers, status codes and redirect chains.Site speedHTTP Status
Web Application
FreeUse SEO Search Simulator to search queries from any location on Google, without the use of a vpn.Browser extensions, Position checkerSEO Search Simulator
Chrome
PaidDon’t damage your reputation with Google Analytics. Matomo is the ethical alternative where you won’t make privacy sacrifices or compromise your site.Web AnalyticsMatomo Analytics
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PaidGTmetrix is a free tool to test and monitor your page's performance. Using Lighthouse, GTmetrix generates scores for your pages and offers actionable recommendations on how to optimize them.Site speedGTMetrix
Web Application
FreeUse this tool to check if your site has a penalty, following the many Google updates that occur throughout the year.Algorithm monitoringWebsite Penalty Indicator
Web Application
FreeSite AuditingGoogle’s Mobile Friendly Testing Tool
Web Application
PaidSERP tracking and analytics for SEO experts, STAT helps you stay competitive and agile with fresh insights.Competitor analysis, Rank trackingSTAT
Web Application
FreeUse this Google Chrome extension to asses your tags, using automatic audits and monitoring.Analytics debugger, Browser extensionsObservePoint Tag Debugger
Chrome
FreeThe GMBspy is a free Chrome Extension that allows you to view the Google My Business Categories for any GMB page.Browser extensions, Local SEOGMBspy
Chrome
FreeUse our free online presence tool to check your business listings & citations across top directories. See your score and improve your visibility with Moz Local!Local SEOMoz Local Listing Score
Web Application
PaidThe cognitiveSEO tool provides a unique analysis process that delivers Unparalleled Backlink Analysis, Content Audit and Rank Tracking for Every Site.All-in-one, Backlink Analysis, Competitor analysis, Rank tracking, SEO crawlerCognitiveSEO
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FreeBrowser extensions, Competitor analysis, Link building toolsSimilarWeb Extension
Chrome Firefox
FreeUnsure of what keywords to target in your online advertising campaign? Identify the most relevant keywords for your brand with the Google Keyword Planner.Keyword researchGoogle Keyword Planner
Web Application
FreeUse this tool to change your location if you want to see different SERP results that aren't targeting your current location.Local SEO, Position checkerGoogle Location Changer
Web Application
FreeGoogle chrome extension that allows you to open multiple links at once. - benblack86/linkclumpBrowser extensions, Link building toolsLinkclump
Chrome
FreeThis browser extension will outline all nofollow, ugc, and sponsored links on webpages. Available for Chrome and FirefoxBrowser extensions, Link building toolsNoFollow Simple
Chrome
FreeEnter any domain, and we'll show you top competitive SEO metrics like Domain Authority, top pages, ranking keywords, and more.SEO checkerFree Domain SEO Analysis Tool
Web Application- Free
Free Backlink Checker
FreeKeyword Surfer is a 100% free chrome extension. Search volume checker for related keywords, similar keywords, visibility and backlinks correlation chart!Browser extensions, Content briefing, Content writing, Keyword researchKeyword Surfer
Chrome
PaidGet all-in-one pack of SEO software - download the free edition of SEO PowerSuite. Powerful SEO tools and free SEO advice - get on the way to top 10 rankings for your site on Google and other search engines!All-in-one, Competitor analysis, Link auditing, Link building tools, Rank tracking, Site AuditingLink Assistant
Mac Windows
PaidHeap is a smarter way to do Product Analytics, giving PMs autocaptured, actionable customer data for true product innovation.Web AnalyticsHeap
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FreeLink auditingDisavow Tool
Web Application
PaidNozzle is a full serp monitoring tool that lets you track unlimited competitors, no questions asked.Competitor analysis, Rank trackingNozzle
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