Marketing Miner review

Use this data mining tool to uncover keyword search volume, keyword suggestions, product analysis, and much more.


Web

Pros

  • Marketing Miner enables data-driven SEO campaigns
  • It’s feature-rich
  • The platform has a free plan and supports flexible pricing points
  • It comes with a custom plan that makes it scalable
  • The software can handle a large volume of data at once
  • The tool simplifies SEO processes and does all the heavy lifting
  • It provides powerful insights that can help you outdo the competition
  • Marketing Miner supports clickstream data and analytics
  • It has a REST/POST API that helps you extract data into your application

Cons

  • It doesn’t support multiple users
  • Customer support needs improvement
  • Steep learning curve for new users
  • The tool doesn’t have annual plans
  • It doesn’t have mobile apps, so you can’t use it on the go (although most users don’t need this)

Marketing Miner Screenshot

Marketing Miner is an SEO software that does it all. It helps you discover high-search volume keywords, perform site audits, track keywords ranking over time, and help your link building. It also comes with many tools that can help you stay ahead of your competitors.

  • Design/UX: 4.5/5 
  • Features: 4.5/5
  • Customer support: 3.5/5 
  • Value for money: 5/5 

Overall: 4.4/5

This review explores what makes Marketing Miners shine, its downsides, user experience, and key features. 

What is Marketing Miner?

Marketing Miner is an SEO tool for data-driven organic search ranking campaigns. It simplifies keyword research, site audit, competitor analysis, linking building, rank tracking, and other things that come in between, enabling users to focus on more pressing matters.

The SEO tool can analyse up to 100,00 keywords, domains or URLS at a go, so you can get ranking data for your websites and competitor to monitor your competitors. You can analyse data for link building, brand monitoring, or content creation.

Due to this large data analytics capabilities, Marketing Miner works well for enterprise uses and large projects. The software also has a REST API that lets marketers extract its data to their tools. 

Marketing Miner promises to help you improve organic ranking and increase website traffic.

Overview of key features

Marketing Miner packs several features that make it stand neck-to-neck with some top-rated SEO tools today. Here are some of them:

  • Bulk Data Analysis – With Miner, you don’t have to worry about analysing a large volume of data as it can simultaneously handle up to 100,000 keywords, URLs, or domains.
  • Keyword research – Provides insights into a websites’ top-performing keywords, allowing users to discover in-demand keywords and topics.
  • Site audit – Runs an SEO analysis of any website, including broken links checks, duplicate content checkers, and technical site health analysis without third-party apps.
  • Rank tracking – With this software, you won’t need to track your keywords ranking individually again. Instead, it automates the process, updating you on your keyword performance in real time.
  • Brand monitoring – Marketing Miner lets users monitor and track brand mentions and get real-time industry updates.
  • Competitor analysis – Marketing Miner lets users gain actionable insights and discover top-performing competitors’ keywords.
  • Link Building – The tool helps users find link-building opportunities and monitor existing backlinks. It also helps them get the contacts of site owners for collaboration.
  • Technology Detection – Marketing Miner can track your website traffic by visitor technology, such as operating systems (OS) or browsers. The insight helps you identify technical issues your site might have with any of these technologies. 
  • Page Speed Checker – The software enables users to access data about page speed and gain actionable insights to make their web pages faster on all devices.
  • Structured Data Checker – Marketing Miner helps users check if their web pages use structured data and discover markup types and errors.
  • Social Signals – The software lets users monitor and track their social signals like Facebook shares, Pinterest pin counts, and Stumbleupon views from a single dashboard.
  • Plagiarism Checker – This tool has a built-in plagiarism checker to help users produce original content.
  • Content Analysis – Marketing Miner provides users with insightful content analysis data they can quickly compare with competitors’ to optimise existing content and create more SEO-friendly articles or web copies. 
  • Hreflang Checker – The Hreflang checker lets users check if the hreflang tags for their pages are correct.
  • DNS Info – The tool can pull the DNS records of individual domains. It lets users see all the domains on the same IP addresses, making it insightful for link-building.
  • REST API and Third-Party Integrations – Miner features robust REST APIs that make it integrate seamlessly with several third-party applications.

Features

Marketing Miner is an all-in-one SEO software that helps you bring actionable data into your SEO campaigns, simplify your workflow and collaborate with teams. In addition, the tool packs several headline features that make it tempting to have in your stack.

Let’s explore some of these features.

Bulk Data Analysis

Marketing Miner’s headline feature is bulk data analysis. With this tool, you can analyse up to 100,000 keywords, URLs, or domains at once. This includes search volume, SERP position, landing pages, or keyword difficulty.

bulk data analysis

The bulk data analyzer supports about 40 tools to speed up your workflow. You can filter and find tools by data type, process type, or tool specialisation.

One of the key benefits of this tool is that you can analyse and dice your data as you want and then export that bulk data in one fell swoop.

Keyword Research and Data

positions distribution

Marketing Miner’s bulk data analysis feature has a host of keyword data analysis and research tools and data connectors to help you analyse large data sets including:

  • Search volume
  • Keyword difficulty
  • SERP position
  • Keyword suggestions

Domain and URL Data

dns info

You can also manage bulk domain and URL data with tools and connectors in the bulk data analysis feature. This feature has connectors for Ahrefs and Majestic, and offers these tools:

  • DNS info
  • Domain availability
  • Technology detection
  • URL Validity checker
  • URL Index checker
  • Page speed

SEO and SEO Audit

serp analysis 1

The bulk analysis feature also lets you analyse your site’s SEO and complete your SEO audits with tools like these:

  • SERP analysis
  • Status Code tool
  • Structured data checker
  • Broken link checker
  • Backlink checker

PPC

serp ads 1

This feature lets you analyse and move your PPC data in bulk. It comes with the SERP Ads tool which helps you track and report ads from multiple platforms including Amazon and other marketplaces.

Other PPC tools include:

  • Keyword suggestions
  • Landing page
  • Related search
  • Keyword difficulty

Content

plagiarism checker 1

You can also complet bulk content operations with tools bundled into this feature. For example, the landing page miner lets you decide the best landing page for your keywords so that you can avoid keyword cannibalization.

It also offers a plagiarism checker to help you find partial or full duplicate content on your website. You find competitors who plagiarised your content by uploading your site map this checker.

Link Building and Management

eOo q4VI OX1b4dkf pNLtWyim1 Vi6kHxgIFsKB xargbcFe6KBFHPpIFFa0Jf1k9TA4R9IpNhbNSr33 B1obDDeEdnYoqSjsneepcWhL fI9 pZaG1g13vy2riG2dHMk845 e3T1pTZDa5V9CMuOvJP0opUzOfjnCrdzj70MbtaUfrCXY8zQXoOMsyjQ

Handle link building and manage operations in bulk. The Link checker tool allows you to find all the pages linking to any page on your website. And the broken link finder tool helps you spot broken links.

You can coordinate your link building and management effort with these miners:

  • Link Prospecting
  • Backlink Checker
  • Broken Link Checker
  • Contact Finder

Competitor Analysis

DYJ309mHlbde11ALhCDIym YcwnfqN reum4mr3h9bGKXvyawW6bh0Nr52CPdL9xCxjR3i F 2fGKNfSqOfVmE8 Y8FjEHYMzcniNbR6g6FVwZV56DswYC6pKxi6gQ8o3o77bUFb6A79KD052fR7t2wFDJwY9 PRupEZ76klJPpT2zbs18VoKGvT5zQ5Gg

You can analyse competitors in bulk. Some of these features are already parts of link building, content, SEO, and other data analysis tools I cited earlier. Other competitive analysis tools you’ll find here include:

  • Content Analysis
  • Social Signals
  • Plagiarism Checker
  • Link Analysis tools
  • SERP Analysis
  • Technology Detection

Keyword Research

Marketing Miner features a keyword research tool that helps users discover valuable and high-search volume keywords for their search campaigns.

Here are some of what it offers:

Keyword Difficulty

The tool groups keywords based on how difficult it’s to rank them on Google. The insights enable users to begin with the low-hanging fruits, making it easier to gain faster results.

The reports are intuitive and straightforward.

doEdMSL2 DoAlZkIgXwDSyOJ1xJvEvsf GvWgwNNvW6mx7j1sEVN3d4fSCsxvGit9KKjGloNk6mm0va2mPrDo7YPe1l9VHATwRCSRi0 EwSuMj2WXbSsO SVnu1WNcm5ODIxA pJ6qNEzk WKxz ifLGzFUbzrstx8VLQfzvx533f

The tool also provides data visualisation of the keyword difficulty distribution.

Search Volume and Keyword Suggestions

Market Miner makes it effortless to see the search volume of your target keywords and how they trend over time. You can also find similar search terms to your query to gain new keyword ideas.

The tool shows you the search volume, historical trend and the average amount advertisers bid for the keyword on paid search.

qxM0xeJvRo1Jd2a7imL8rxQOmQYnFHNVbF bs8EXXfkSNIjDsi5cgvtaGZe Nla7EtVjoW5RBj1pfqVf6jy1ncKF1eAg7 a8JAQpkKUfCT61ZOLq7XQCBsUryAMhn2W5Fs1ix9TAmCFyWF0i4s4M0Wz4wNWMY1Sj2qscHGXmMtrSWJkx2VeC DHsPuDSZg

You’ll also see the total number of suggested keywords, their combined search volume and the average CPC.

YMfIzJzJJ zcTekuSadTkH4maZ3L5voU62wtIQVGqVmKIlmvyFbm7ROqtvFAB QjmAL6KaHl8gwvyTbRDGJgY59SVtbf0TM4nQpUQ6kFTNAiFaPok4f9ApZ1XC3Boq5Jnx IYrS1 XNyh9tI2dUhOA 3bKWRyJoJ72QUFh5mtSXuYr3ITR95EsWOAdG9g

When you scroll down the report, you’ll see the suggested keywords, their search volumes, CPC and difficulty. You’ll also see the year-over-year search volume change, keyword trend and other SERP metrics.

kfPIysupJNXQRfzWlkK 0 RgkmsIsWYUbmVQaVQji53v5iNMFCOAbu2omWX5GrIwtT6Py9lG1P1j5YFVGfJ7Xk5Do8i5RzOiF0LXM889HtAAgCJpuWbl3rLDZN23rzwNfDTUBbUIpsGFRoeKm8

You can filter and export the data as a CSV file.

Trending Keywords

In addition to keyword suggestions, the tool also profiles trending keyword suggestions, which are related search queries with over 100% YoY search volume.

The report shows the number of suggested keywords, their combined search volume and the average CPC.

h4WNa8b45Yd9PE7zAkZAEtGM5xdv6OZhjGio YRWJdCo91FuF523qDfm6q95vRyrCkzanwavSWwzllPxKkPxiTb9gXEI 5e6pfwaAC4d25yeMxF3bZowruBh4eOQ 3pHsHR ThexUS0S7rBhHUlNvbD8jYRO1rk0XSb LuvBa9QOtOzpReieDnpoU FOzg

Next, it shows the trending keywords, their search volumes, CPC, keyword difficulty, YoY search volume change and the trend.

AkA5M6X jfSX36IYa6bueIdJnwDv6HX5l8 Ii5E3mGDZevFOsiHXH3LcwCfm1VNWrRWJl sXJM1n2HbaZqDOB5asLFKRfGYqdlm97ZpcwUZIJ5v6ksd HTxF YRm0

Keyword Categorisation

You can sort your keywords into thematic categories like price, location, season, brand, etc. The tool only requires you to upload the keywords. It handles the rest automatically.

Marketing Miner presents the report in a table so you can easily see each keyword’s category. You can also use the visualisation table to know the number of keywords in each category.

VaO 6qaU KGS2PxcZNjSxlEneMMlSkMqY0Ncl969AtDOKQlFw GS6EDIan6RTAXNSrSTV0OI6SbudwTbW9taDIm73ZsuXncgogfbVlLRAs5OOcCTPq 421PoIB A8VWhlIVduA5r2muy2R8PL0s8Hm2gigCOuemC9fZhA8aMMT9kBrmt3yDoMKmoLWJS w

New Keywords

The New Keywords profiler lets you see all the keywords people searched in the last year. It’s also a straightforward way to discover keywords that became popular in the previous year.

The report looks similar to the other reports. However, it includes an additional metric like the peak month.

Ew 6nBB8UnPNqrFzYIqaj6E8g rWKjSct4z1C1ekpYmBsGO UvxcJyTfPfupsUdHtom1WL26BFFQ3jRtkO iW3caYVksjq7PjrVEDYahTvXLXswFU1aL5U6Zpc6VdyNfE6vRDYHBR2U2rFUrqS1Trmyjm 7rAyomWKgTPw9gyvQolt9uzVs0eHPKg5gPw

Content Gap Analysis

Markerting Miner helps you find gaps in your content strategy. For example, you can enter up to three competitors’ domains to see keywords they are ranking for that you are not.

The report shows the keywords, their search volume, your ranking position, and your competitors. 

With the data, you can quickly see the keywords they are ranking for that you aren’t and then optimise your website for them.

Search Visibility

Users can easily track their domain’s search visibility. 

For instance, the tool lets you see your search ranking on organic and paid searches, local packs, featured snippets and news boxes. You can also learn how you perform on the knowledge graph, images, videos, “People also ask,” and “Find results on,” at a glance.

You can see all your traffic changes across all the channels, including the month-on-month changes and ratio.

traffic change

Next, it reports your domain’s estimated monthly traffic and total keyword count.

monthly traffic

When you scroll down the report, you’ll see the keywords, the search feature type (channel), estimated traffic, search volume, and ranking position. It also reports the total ranking positions and landing pages.

marketing miner over view

Site Audit

Marketing Miner can also perform a site audit, although it’s not a highlight of the tool and if you want to do a thorough analysis, you’d be better off with Sitebulb, or Screaming Frog.

Still, here are some of the features the tool has.

Indexing Status

The built-in index checker lets you find all the URLs the search engines are yet to index and discover the reasons, making resolving them more straightforward.

The visualisation tab lets you see the percentage of indexed and non-indexed URLs. You can also scroll down the report to see all the URLs and their indexation status.

index checker

HTTP Status Codes

You can quickly check the HTTP status codes for multiple pages at a go, including redirect chains and 404 errors. Also, you can import the dataset or copy and paste them. 

The report is intuitive. It shows the URLs’ first and last status codes—the last returned HTTP response code. 

status codes

You can scroll down to drill into the report page by page.

link input

Broken Links

Broken links can adversely affect SEO. With Marketing Miner, you can check and fix all broken links. You could also use it to find broken links in related websites for link-building opportunities.

The report shows the percentage of broken and active links, including the URL and their destinations.

broken links 1

Keyword Cannibalisation

Keyword cannibalization occurs when two or more of your web pages unintentionally compete for the same keywords. As a result, it reduces web traffic to your primary or landing page.

You can track keyword cannibalization with this SEO software, including the search volume, the number of competing landing pages and the highest-ranking landing web page.

cannibalization

Alerts

Marketing Miner offers real-time alerts, enabling users to stay on top of their technical SEO. For example, you can create a project and set up alerts to get notified by email when status codes, structured data, robots meta tags and canonical tag change.

Rank Tracking

Marketing Miner lets you get detailed insight into your keywords performance over time. Here are some things the tool can do for you:

Position Tracking

You can track the ranking positions of up to 200 keywords daily or 1,000 keywords weekly per project.

The report shows the position distribution over time and estimated monthly traffic. Then, going down the report, you’ll see the keywords, the search volumes, estimated monthly traffic, the current and initial positions and the landing pages. 

rank tracking

Competitor Monitoring

In addition to tracking your keywords, you can monitor up to five competitors’ search ranking performance to learn how your business stack up against them in organic search.

Bulk Keyword Rank Checker

With the Bulk Keyword Rank Checker feature, you can track and analyse up to 100,000 keywords on the fly. In addition, it can help you check your ranking for web searches, images and videos.

You can add the data manually or import it from a file, URL or external tools, including Google Search Console or Google Sheets.

The report is straightforward. You’ll see the inputted keywords, their Google positions, the number of results in Google and the landing pages.

serp position

It also shows the Google search titles, search type (fulltext, images or videos) and competitors’ ranking positions.

You can also visualise the data.

positions google

Projects API

With this API, you can quickly access your project data from any third-party tool without needing to log in to Miners. The software has detailed documentation on using this feature.

Brand Monitoring

Marketing Miner has a built-in social listening feature. It keeps you updated on brand and competitor mentions and industry updates. Here are some of the benefits.

Brand

brand monitoring

You can monitor all your brand mentions in one place. The tool also sends email notifications so that you can listen to what people say about your business and respond accordingly.

Competitors

You can also monitor what people are saying about your competitors. Then, with the insights from the report, you can pinpoint their strengths and weaknesses to help improve your own strategy.

Keywords and topics

Marketing Miners make it easy to set up and track keyword and phrase mentions. With this feature, you won’t miss important conversations and trends in your niche.

Alerts and data export

alerts marketing miner

You can set up alerts for all keyword or brand mentions to help you react quickly to them. Also, you can export your files to Excel or Data Studio. Moreover, with Marketing Miner’s API, you can monitor your mentions directly in your software.

Competitor Analysis

The software lets you perform a comprehensive competitor analysis with just one click. You can explore their website traffic and the keywords they are ranking for. Here are some things you can do with it.

Traffic Volume

The tool lets you evaluate the potential traffic to a competitor’s website or landing pages. You can also explore the SERP feature that drives the most traffic to them.

You can gain these insights from the search visibility report.

serp features traffic change 1

Competitor Keywords

Marketing Miner also lets you see your competitor’s keywords, search volumes, and estimated traffic. You can also see their ranking positions, landing pages, and more.

marketing miner over view 1

Top Pages and Subdomains

The tool shows you your competitors’ websites’ top-performing pages and subdomains. Then, you can perform a content analysis of the pages to gain insights into what’s working for them and replicate it.

Competing Pages and Domains

Even if you don’t have a competitor in mind, Marketing Miner can help you stay ahead of the game. The tool quickly discovers websites that often compete with your site in organic search results.

The report shows the total number of competitors, competing domains, and the number of shared keywords. You can also see the competition level, filter and export the data.

competing domains

Link Building

Backlinks are one of Google’s most important search ranking signals. Marketing Miner can help you get more of them, which can help you outrank competitors.

Here is what you can do with the tool. 

Link Prospecting

Link prospecting is one of the best ways to build quality backlinks. It involves finding websites that are good for collaboration and link-building opportunities.

influence score


Link prospecting report by URL

Marketing Miner can do these activities easily. You only need to input the keywords you want to target.

domain data


Link prospecting report by domain

Contact Finder

The contact finder helps you find the contact details and social media links of website owners to make outreaching easier.

The tool reports the percentage of the found and not-found email contacts, providing a quick overview of your prospect list.

contact email

You’ll see a more detailed report when you scroll down, showing the domains, web contact pages, contact emails and social media links.

miner overview

Backlink Checker

The built-in backlink checker saves you from having to invest in a separate tool. With Marketing Miner, you can run a one-time check on a specific page’s backlinks or create a project to monitor links.

You can see the percentage of your pages with and without backlinks, plus the probable placement positions—footer, header, in the text, and sidebar. 

backlink checker 1

The data overview shows the input URLs, HTTP status codes, page speed score, and mobile friendliness. It also shows the robot.txt directive, Google indexation status, and the number of the page’s external and internal links.

input links

REST API and Third-Party Integrations

The REST/POST API lets you quickly get data from over ten endpoints into your own dashboards and applications, or into Marketing Miner itself. This speeds up your work and makes integrating data much easier. Here are some ways to use the API.

Majestic

To use the feature that allows you to extract bulk data from Majestic and use it in Marketing Miner, you need an active Majestic subscription.

Ahrefs

Ahrefs is a popular SEO tool used by millions of search engine optimization professionals, including marketers from leading companies such as Facebook, eBay, Uber, and Tripadvisor.

You can integrate Marketing Miner with the tool to get information about the number of links, linking domains and sites.

Sample Ahrefs: 

Marketing Miner reports the average number of referring domains, backlink counts and referring pages.

ahrefs information

You’ll also see the backlinks and referring domain distributions.

domains distribution block graph

You can scroll down to see a more detailed report of your dataset.

referring domains 1

Design / UX

Marketing Miner is easy to use, but new users might need help because it has so many features. Still, the user experience is excellent and can compete with the best SEO tools.

The results are insightful and actionable, yet less overwhelming, making it easy for anyone to use them on the go. They can also use the visualisation tab to simplify the data and gain a high-level report overview.

Customer support

Marketing Miner provides the following customer support:

  • Knowledge base
  • Ticket support (via email)
  • Social media support

The company claims to provide live chat support on its contact page, but finding how to access live support isn’t simple. When we’ve emailed support, we have had quick responses though, which is positive.

contact information

Pricing

Marketing Miner offers flexible pricing points to cater to a wide range of users.

Monthly

Marketing Miner has five pricing plans billed monthly.

  • Minee (Free): It offers 1,000 monthly credits and supports 1 project
  • Miner ($29): 100,000 credits and 1 project
  • Digger ($59): 1,000,000 credits and 10 projects
  • Machine ($99): 2,000,000 credits and 20 projects
  • Custom plan that starts at $13 with 1,000 credits and 1 project

Annually

Marketing Miner doesn’t offer annual plans.

Is the pricing fair?

Yes, Marketing Miner is worth the cost.

When you compare the features, the quality of insights and what it’ll cost you to put together a software stack that offers equivalent capabilities—keyword research and tracking, site audit, link building, competitive analysis and others, then it’s a bargain.

The tool also has a custom plan that lets you pay for only what you need. You can also activate the free monthly plan to learn if it’s right for you and upgrade as your needs grow.

FAQs

Is Marketing Miner good for SEO?

Marketing Miner is a good SEO tool. It has many functional features and advanced reporting capabilities. This makes it as good as some of the best SEO software. Therefore, it is an excellent addition to freelancers’, in-house marketers’, and agencies’ technology stack.

How accurate is Marketing Miner?

Marketing Miner is accurate. The tool pulls its data from Google and also integrates clickstream data to deliver actionable and timely insights. 

Is Marketing Miner easy to use?

Yes, Marketing Miner is easy to use. 
The user interface is easy to use. Also, the reports are easy to understand. However, new users might need help with some of its features. But they can quickly learn about the tool’s principles from the knowledge base and help centre.

Final thoughts

Marketing Miner enables marketers to bring big data into their SEO campaigns. In addition, the software helps businesses and freelancers streamline SEO processes, and gain actionable insights to stay ahead of the competition.

This software has several features that can reduce the number of tools you’re investing in at once, making it a worthwhile investment.


Sam Underwood

Sam is an international Ecommerce SEO Consultant with experience implementing enterprise-level SEO strategies.
Twitter: @
Linkedin: @
Specialisms:
Related reviews

You may also like...