Fast response from customer support
Unlimited users on one subscription
Great design and is easy to use
Brilliant tagging and filtering features
SERP feature tracking
Effortless integration with multiple tools
Easy-to-use REST API
Keyword tracking only, no other SEO tools (although this isn’t necessarily a con)
Pulling through Data Studio reports can be slow
No flexibility on how often the tool checks a keyword
If you’re going to put the time and effort into creating and executing an SEO strategy, it’s essential that you track your performance. This informs you what’s working, as well as helping to identify any problem areas.
This is where a rank tracker is beneficial.
With each rank tracker, you can expect the basics to be tracking keywords. But some tools have other things to offer.
Accuranker is known as one of the best rank trackers in the market. In this review, we’ll be digging into the pros and cons of this tool, so you can make an informed decision on whether to sign up.
What is Accuranker?
Accuranker is a SERP tracking tool that aims to improve the monitoring of keywords and their positions alongside keeping on top of what your competitors are doing.
Whether you’re an in-house SEO professional or working for an agency, Accuranker will help you keep on top of keyword performance so you can use your time elsewhere.
Best known for its lightning refresh speeds, this tool has plenty more to offer which we’ll dive into with this review.
Overview of key features
While this rank tracker helps you track keywords as you’d expect, it also offers additional features that will help enhance your SEO strategy.
- Dashboard - this provides an overview of information to help with tracking, including the number of keywords, average rank, share of voice, and ranking distribution.
- Keyword tracking - unlike other rank trackers that run a report daily or even weekly, Accuranker allows you to refresh keyword rankings ad-hoc. Data automatically refreshes daily, but if you require up-to-date information then and there, that's no problem.
- Reports - fully customisable and automated, reports show what you want to see while reducing the time you spend pulling them together.
- Competitor analysis - track both the competitors you’re aware of and those you’re not. Accuranker allows you to input competitor domains but also reports sites that show up frequently in SERPs you track.
- SERP Feature Analysis - Accuranker doesn't just let you know when you've grabbed the spot of a SERP feature; it lets you know when there is the opportunity to rank for one.
- Integrations - Integrate Google tools, including Google Analytics, Search Console, and Data Studio, quickly and easily with Accuranker.
- REST API - Want to integrate Accuranker with your own tool or dashboard? Accuranker offers a flexible and straightforward REST API.
Design / UX
Accuranker hits the nail on the head when it comes to perfecting the user experience..
The tool is easy to navigate, thanks to its clean design.
Everything you need can be found in the toolbar, on the left-hand side. There are no further dropdowns for each tab; instead, everything you need relating to that page can be found once the page is loaded.
While Accuranker is best used via desktop but it’s user-friendly on mobile devices, with fast load times across both.
One of my favourite features of Accuranker is the quick switcher found in the header.
This handy search bar makes it easy to switch between domains, which is great for quickly navigating the tool for agencies tracking many sites.
Accuranker doesn’t have a limit on the number of domains you can add. So if you’re tracking domains from several locations or for multiple clients, it’s a great idea to categorise the domains into different groups.
Groups make it easier to organsie all your domains in a logical way. In addition, any easy feature to miss is that you can select the ‘Numbof Keywords’, and you’ll be taken to a dashboard that shows data from all domains within the group.
As a rank tracker, Accuranker provides all the information you’d expect on keyword tracking, but in a streamlined way.
The tool’s additional features make it stand out from other rank trackers, including its competitor analysis and reporting features, to name a couple.
We’ll look at these in more detail below.
The dashboard is clean and provides top-level keyword research information over five sections per domain, which we’ll explore below.
- Number of keywords - The total number of tracked keywords for the domain
- Discovered keywords - Other keywords you’re domain is showing up for
- Average rank - this is the average position of your keywords on an average day.
- Share of voice - this is the percentage of keywords that you are owning in certain position ranges compared to your competitors.
- Ranking distribution - keywords are split into different groups depending on their positions.
When analysing your organic performance, you’ll be spending a lot of your time in the keyword tab.
Keyword data across Accuranker is refreshed every 24 hours, so you’ll have access to the latest keyword data each day.
However, there’s also the option to view more up-to-date data via the instant refresh button for all keywords or individually.
When it comes to adding keywords, there are three options; upload them from Google Search Console (we explain how to integrate GSC in the Integrate section), upload them from CSV, or enter them manually.
One of the many benefits of using Accuranker is the option to tag keywords in bulk via CSV, useful if you tend to group keywords yourself when doing your keyword research.
You can also create custom rules for tagging keywords into groups using the dynamic tagging function.
For the dynamic tagging feature, there are four areas that you can create rules around:
- Landing page URL
- Landing page title
Unlike many other rank trackers, tracking keywords isn’t limited to Google. Accuranker enables keywords across the most popular search engines used worldwide, including Baidu, Bing, YouTube, Baidu, and Yandex.
One thing to note is that Accuranker counts the same keyword being tracked in different locations or different search engines as separate searches.
For example, tracking one keyword across two languages and two search engines will count as tracking four keywords.
Accuranker uses a global filter that allows you to quickly filter in multiple ways, including by tag, URL, keyword text, search volume, rank changes, and more..
I can’t think of any way in which Accuranker could improve their filtering options, they do various things right such as:
- Charts update when you apply filters
- You can apple multiple filters with and/or logic.
- If data is tracked for something, there is a filter for it.
- You can quickly apply filters from the main keyword report using the table headers.
The tag cloud tracks how well the tags you’ve added added to your keywords are performing, which is incredibly useful if you’ve grouped your keywords in detail.
The data is presented in a chart at the top of the page, and allows you to select which tags you’d like to see on the chart.
If you’ve tagged your keywords effectively, this report is incredibly useful. Although, I personally find it better to use the filter options to filter for a tag, and then head to the overview report.
The overview report has far more data points than this area has, and the layout is much nicer also. It’d be nice if this tag cloud page presented more data in a similar fashion to the overview report.
Landing page reports
You can learn more about performance by landing pages by clicking on the landing pages tab, which shows a chart at the top similar to what you’ll find in the tag cloud report.
Below the chart, useful information is provided giving you an overview of keyword data and search volume for each URL.
There’s also plenty of extra useful information included in this report to help you understand what URLs are providing the most value. These include the following data for each individual URL:
- Share of voice
- Combined Cost-Per-Click for all keywords
- Amount of organic visitors
- Average time spent
- Average load time
- Bounce rate
Accuranker lets you create fully customisable reports to share with your team or clients.
If your clients don’t have much SEO knowledge, you can make these reports as simple as possible, including only the need-to-know information.
Reports can be scheduled daily, weekly or monthly, giving you one less thing to think about. There’s also the option to have these reports automatically emailed to specific email addresses on a schedule that you choose.
Choose from one of the four existing templates or create your own.
If you create your own custom template, you can save this to use for multiple domains, streamlining report creation.
Data blocks can also be added to each report, including average keyword rank, competitor rankings, rank distribution and more.
Automating reports and reusing templates means that the time you would usually spend pulling a report together is dramatically reduced.
Acuranker’s competitor features makes it easier for you keep an eye on your competitors performance, and identify areas your winning, and losing.
There are multiple areas of the tool that provide competitor data. Within the ‘Competitors’ tab, you’ll find an interface similar to the tag cloud.
On the ‘Overview’ tab, you receive a list of dynamic competitors (that aren’t based upon ones you’ve requested Accuranker tracks).
And then for individual keywords, you also can overlay competitor data.
All of these features make Accuranker great for monitoring competitor ranking performance on a daily basis.
SERP featured snippets
Accuranker makes it easy to see when you have taken the featured snippet spot on the SERP, but it also identifies opportunities for different search terms where you’re not claiming the featured snippet space.
This is a key feature of Accuranker, and they make it easy to see what SERP feature spots you’re ranking for and what ones you aren’t using icons next to each keyword in the keywords tab..
If the icon is orange, you’re already claiming the spot for that SERP feature. If it’s in grey, the SERP feature is up for grabs.
Accuranker has comprehensive tracking for SERP features, here is the full list of what it tracks:
- Knowledge Cards
- Knowledge Panel
- Featured Snippet
- Direct Answer
- Maps Local
- Maps Local Teaser
- Ads (Top)
- Ads (Bottom)
- Featured Video
- Job Posting
- Site Links
- Site Links Searchbox
- Related Questions
- Things To Do
- Discover More Places
- Popular Trips
- Searches By Photos
- Video Carousel
- Refine Carousel
- Image Pack
- Results About
- Hotel Pack
- Popular Products
- Research Product
- Related Searches Carousel
- Most Popular Carousel
To summarise, if you care about monitoring SERP features, Accruanker really shines here.
The organic site explorer provides an overview of the structure of your site, based upon your ranking URLs.
As well as structure, the report provides insight on how many keywords Accuranker found that you’re not tracking for each area of your site.
Within the chart on the left, you can select a URL and view information about competitors and rankings for each individual landing page.
The competitors data is especially useful in this report. For site’s with structured URLs, you could use this report to see how your competitor landscape changes depending on your URL directories.
Information on tracked and new keywords are shown as circles.
The colour and the fill of these circles refer to the search volume and percentage of keywords tracked on a specific landing page, respectively.
The darker in colour and more full the circle is, the higher the search volume and percentage tracked.
The keyword discovery tool is designed to add to your existing keyword set using keywords you’re showing for, but aren’t tracking.
While Accuranker can certainly help with keyword research, my overall opinion of this tool is that it isn’t as good as a dedicated keyword research tool, like SEMrush or Ahrefs offer.
Nice to have, but not something that’s going to help much if you’ve already got a research tools available.
Integrating Google tools, including Analytics, Search Console, and Data Studio, is quick and easy with just the click of a button.
You can view the standard and advanced integrations available by clicking the integrations tab on the lefthand toolbar.
This review will look at the three most common integrations: Search Console, Google Analytics, and Data Studio.
Search Console is an easy way to import keywords. For each keyword in the dashboard, it should report how many clicks and impressions you’re getting.
To connect to Search Console, follow the two steps below.
- Head to the overview of the domain you want to link up, and you’ll see the options for Search Console in one of the orange tabs.
- When you click ‘connect to search console’, a pop-up will ask for the domain URL you want to use.
It’s as simple as the click of a button.
You can connect your GA account by following the steps for connecting to Search Console; just choose to connect to Analytics.
Once you’ve finished connecting, the overview tab for the domain is updated with GA data.
This is pretty useful data, making it easier to use Accuranker as your main tool for keeping an eye on performance.
Connecting Data Studio to your account makes it easy to pull data from the tool to report on in your own dashboard.
Again, follow the two steps mentioned above to connect to Data Studio.
The Data Studio integration is good, but from using it thoroughly, I found it to be pretty slow.
This may be a Data Studio issue rather than Accuranker, but I was hoping to see reports loading as fast as within Accuranker itself — but that certainly isn’t the case.
There’s the option to integrate more than the three above. Other integrations include
- Adobe analytics
Accuranker covers the key integrations most marketers would want from their rank tracker, and their API makes it easy for custom integrations if you’re looking for something bespoke.
If you’re working with multiple clients across different sites, it’s handy to create sub-accounts. You can give access to your clients for an individual sub-account so it’s only their site they’re viewing information for.
Be aware that creating a sub-account comes at an additional cost. This can be directly from your account or a different one.
The ability to access other accounts within your Accuranker account is incredibly useful. Lots of clients may want to pay for their own subscription, and own the ranking data themselves.
This feature makes it easy to do that, without needing to sign out and in to multiple accounts.
You’re likely wondering what that tiger is doing on the left-hand side?!
That is Google Grump.
The tiger’s emotion changes with the change in Google’s algorithm, and Accuranker provides it for free for everyone.
The tool is handy for keeping an eye on how volatile search results each day, and the data is filterable for multiple locations.
Additionally, you can set up email alerts to get automated Google Grump reports to your inbox.
While this isnt a core part of the tool, it’s still incredibly useful, and it’s free!
Accuranker provides a high level of customer support through three channels.
- Live chat once signed up
- Phone number
Their response time is fast, and responses made to queries through live chat are also sent via email.
Accuranker’s customer help section is well worth checking out too.
It’s clear a lot of time has been put into creating in-depth guides to help you navigate the site and answer any questions you may have.
Accuranker offers flexible monthly and annual subscriptions.
Upgrades, downgrades, and cancellations can be applied to any account at any time, which is a positive.
The minimum monthly plan starts at €99 with tracking for 1000 keywords daily. Access to monitoring a higher number of keywords is considered an upgrade and is reflected in an increase in the monthly price.
A subscription for tracking 20,000 keywords costs €869 per month, and it doesn’t end there. You can continue to increase your monthly keyword limit to suit your requirements. If you’re at an enterprise level, there is the option to track up to 100,000+ keywords daily, but you will need to inquire about pricing for this amount.
Plans paid for annually share the same monthly allowance. However, annual subscriptions receive a 10% discount on the monthly price. E.g, a monthly plan at €99 works out as €89 each month but is paid as a total sum of €1068 annually.
While it’s not the cheapest SEO tool, Accuranker’s price plans are great value for money compared to similar tools.
You don’t need to commit before buying; Accuranker also offers a 14-day free trial with tracking up to 100 keywords in that time.
Is pricing fair?
The pricing for Accuranker seems very fair to me given how comprehensive the tool is.
The only downside for me is that the pricing is based upon a keyword being tracked once every 24 hours.
You can’t track more keywords by reducing how often you want a keyword to be refreshed —this is one thing I’d like to see from the tool.
Not all keywords users track need a daily refresh, but the important ones likely do. Having more flexibility on when keywords are tracked is really useful, and something competing tools like Advanced Web Ranking has that Accuranker doesn’t.
Accuranker is precise, fast, and reliable. I’m confident I’m not alone when I say Accuranker is one of the best rank trackers on the market. From affordable plans to a great user experience, if you’re thinking of investing in a tool, move Accuranker high up the list.