SEO strategy tools
See below a collection of SEO strategy tools to help with spotting opportunities and prioritising your SEO efforts.
Paid
Keyword insights utilise state of the art natural linguistic processing and SERP data to cluster keywords into similar groups & workout the search intent.
Paid
Identify profitable keywords you can actually rank for in just a few clicks.
Supermetrics picks up all the marketing data you need and brings it to your go-to reporting, analytics, or storage platform.
Paid
Save time, money and frustration with online marketing reports that don't get easier than this. Send client reports for SEO, Social and PPC with Raven.
Free
Tired of creating repetitive combinations of keywords? Use the Merge Words tool and combine sets of words automatically. For PPC, domain registrations, etc
Paid
Keywords Everywhere is a browser add-on for Chrome & Firefox that shows search volume, CPC & competition on multiple websites.
Freemium
Keyword Tool is #1 (FREE) alternative to Google Ads Keyword Planner for SEO & PPC keyword research ᐈ Generate 1,000s ✅ long-tail keywords in seconds!
Paid
Stop guessing what your target audience is searching for, analyze and optimize content for growth.
Paid
All-in-one, Backlink Analysis, Competitor analysis, Keyword research, Rank tracking, SEO crawler
Web-based
The SISTRIX Toolbox is the premier tool used by SEO professionals. Data you love, from people you trust.
Freemium
LSI Keyword Generator: Generate semantic, long-tail, and LSI keywords for free. Use our keyword tool for SEO & PPC keyword research, on-page optimization, and rank higher on search engines.
Paid
Data mining tool for online marketers! Save your time with various tools that drives you valuable data.
Paid
Track all your important keywords and get daily updates. Wincher‘s SEO Tool gives you 100 free keywords for each website that you track.
Freemium
Use Surfer to generate content plans for any domain in a couple of clicks. Write high-quality and SEO-friendly content to win high positions in Google. Sign up now!
Paid
SERP tracking and analytics for SEO experts, STAT helps you stay competitive and agile with fresh insights.
Free
Paid
All-in-one, Backlink Analysis, Competitor analysis, Keyword research, Rank tracking, SEO crawler, Site Auditing
Web-based
Smart and powerful tool for ✓ Backlinks Analysis ✓ Rank Tracking ✓ Keyword Research ✓ Competitor Analysis ✓ Site Audit.
Freemium
Free SERP check, track and monitor your search engine keyword ranking quickly and accurately
Paid
SEO solutions for agencies to help save them time and focus on what matters.
Paid
All-in-one, Backlink Analysis, Competitor analysis, Link auditing, Link building tools, Local SEO, Site Auditing
Web-based
Semrush offers solutions for SEO, PPC, content, social media and competitive research. Trusted by over 7000000 marketers worldwide
Paid
All-in-one, Competitor analysis, Keyword research, Rank tracking, Site Auditing
Web-based
Make search and content decisions based on powerful data and analytics. Discover the possibilities of a complete digital marketing solution!
Free
Discover accurate changes in search volumes based on YoY trends with our tool. Exploding and tanking trends by industry, niche, topic. Unrestricted. Free.
Free
Keyworddit is the only keyword research tool that can extract keywords from Reddit. Just enter in a subreddit name to generate keywords.
Paid
Rank Tracker the all-in-one platform for effective SEO. Find keywords, track website ranking, analyze SERPs and audit your website using world-class data.
Paid
Pro Rank Tracker is the most comprehensive SEO Rank Tracking & Reporting solution (SERP Tracker), for keeping you updated with all the changes on the rankings of your websites and videos.
Paid
Nozzle is a full serp monitoring tool that lets you track unlimited competitors, no questions asked.
Paid
Automatically discover missed SEO opportunities. Nightwatch's accurate data and reports help you get buy-in, justify bigger budgets, and land more clients. Monitor your keyword rankings, backlinks and audit your website with confidence. Welcome to Nightwatch.
Paid
Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. Start your free 30-day trial today!
Paid
All-in-one, Backlink Analysis, Competitor analysis, Keyword research, Rank tracking
Web-based
Mangools is a bundle of 5 simple but powerful SEO tools made for an effective SEO workflow. Loved by beginners, trusted by professionals. Try it for free!
Paid
All-in-one, Competitor analysis, Link auditing, Link building tools, Rank tracking, Site Auditing
Mac
Windows
Get all-in-one pack of SEO software - download the free edition of SEO PowerSuite. Powerful SEO tools and free SEO advice - get on the way to top 10 rankings for your site on Google and other search engines!
Free
Keyword Surfer is a 100% free chrome extension. Search volume checker for related keywords, similar keywords, visibility and backlinks correlation chart!
Free
Explore how Google data can be used to tell stories and spot trends.
Free
Unsure of what keywords to target in your online advertising campaign? Identify the most relevant keywords for your brand with the Google Keyword Planner.
Paid
See new market opportunities, trending topics, emerging technology, hot startups and more on Exploding Topics.
Paid
All-in-one, Backlink Analysis, Competitor analysis, Rank tracking, SEO crawler
Web-based
The cognitiveSEO tool provides a unique analysis process that delivers Unparalleled Backlink Analysis, Content Audit and Rank Tracking for Every Site.
Freemium
Use our free tool to get instant, raw search insights, direct from the minds of your customers. Upgrade to a paid plan to monitor for new ways that people talk & ask questions about your brand, product or topic.
Free
AlsoAsked gives you an organised view of People Also Ask data, showing a breakdown of which questions users are asking about a topic.
Free
Generate hundreds of free keyword ideas for Google, Bing, YouTube, and Amazon, complete with monthly search volumes and Keyword Difficulty scores.
Freemium
All-in-one, Backlink Analysis, Competitor analysis, Keyword research, Rank tracking, Site Auditing
Web-based
You don't have to be an SEO pro to rank higher and get more traffic. Join Ahrefs – we're a powerful but easy to learn SEO toolset with a passionate community.
Paid
Advanced Web Ranking provides fresh daily, weekly or on demand geo-located rankings. Tailored for agencies and in-house SEOs. Try it free for 30 days!
Paid
AccuRanker is the world's fastest rank tracker - A must-have tool if you want to grow your organic traffic, and leave your competitors in the dust.
Paid
All-in-one, Content briefing, Content writing, Keyword research, Rank tracking, Reporting, SEO crawler
Web-based
Paid
All-in-one, Competitor analysis, Content marketing, Keyword research, Rank tracking, SEO crawler
Web-based