Preview your listing in search results

SERP snippet preview tool

Fill in the form below, or enter a URL, and preview how your page could look in search results.

Rich results

  • Mobile
  • Desktop
Your search query
Website name > example-url

Your Title Tag - Brand Name

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Your search query > example-url

Your Title Tag - Brand Name

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco.

Using our SERP snippet preview tool

January 4, 2023
6 minutes
Sam Underwood

In today’s digital landscape, search engine result pages (SERPs) play a crucial role in determining the visibility of your website. A well-optimized SERP can significantly improve click-through rates (CTRs) and drive organic traffic to your site. That’s why we are excited to introduce our comprehensive SERP Preview Tool, designed to help you optimize your search results for maximum visibility and user engagement.

Key features

Our SERP Preview Tool offers several features to help you optimize your search results:

  1. Generate by URL – Rather than filling in data yourself, add a URL, and we’ll retrieve the current metadata for that URL. You can then edit the metadata in our preview to see what your changes will look like.
  2. Optimal title/description length – Receive guidance on the ideal title and meta description length for both desktop and mobile devices to ensure maximum visibility.
  3. Compelling titles/descriptions – Preview how your meta description and title will appear in search results, enabling you to refine your copy to be more enticing.
  4. Benefits of schema markup – The tool demonstrates how incorporating schema markup can enhance your search result with elements such as review stars, dates, and FAQs.
  5. Brand name/favicon support – Preview how new features like the brand name and favicon features in search results will appear.
  6. Mobile vs. desktop view – The tool lets you see how your search result will appear on mobile and desktop devices, ensuring that your site is optimized for all users.
  7. Generate HTML – See an example of the code you would need to add to your page for it to display the same as it does in our preview tool.
  8. Store data locally – We store your progress in filling out the form in your browser’s local storage. This means you can leave the page, come back on the same browser a week later, and the form will load your previous progress.
  9. Share preview – You can share a preview of what the SERP result will look like by clicking the ‘Share Preview Link’ button. The person you send the link to can see the SERP result you are planning, making it ideal to convince someone that adding structured data or updating metadata is worth it.

Key benefits

Our tool has several key ways it can help if you incorporate it into your SEO strategy:

  1. Improve click-through rates (CTRs) – Optimizing your title tags and meta descriptions can entice users to click on your search result over the competition.
  2. Enhance user experience – A well-crafted SERP can help set expectations for the content users will find on your site, leading to a better user experience.
  3. Increase organic traffic – Higher CTRs translate to more organic traffic.
  4. Improve rankings – The tool helps you adhere to best practices, ensuring your site complies with lengths of titles and meta descriptions and any potential rich results you could acquire by adding structured data. All of this can positively impact your rankings.

Quick tips for making the most of the tool

To make the most of the SERP Preview Tool, consider the following tips:

  1. Regularly update and test your metadata – Search engine algorithms and user preferences change over time, so it’s essential to revisit and optimize your metadata regularly.
  2. Consider the context of your target audience – Craft your title tags and meta descriptions with your target audience in mind to ensure that your messaging resonates with them.
  3. Incorporate structured data – Take advantage of schema markup to provide search engines with more context about your content and enhance the appearance of your search results with rich snippets.
  4. Monitor your competitors – Stay informed about your competitors’ SERP strategies to identify areas where you can improve and differentiate your own search results.
  5. Test different approaches – Experiment with various title tags, meta descriptions, and schema markup to determine which combinations yield the best results regarding click-through rates and user engagement.


How do I use the SERP snippet preview tool?

Our SERP snippet preview tool is easy to use. Simply enter the URL of the page you want to preview, and the tool will generate a preview of how your page could be displayed in search results. You can also edit the text and other data in the preview to see how different changes will affect your page’s appearance in search results.

What is the benefit of using a SERP preview tool?

A SERP preview tool can help you optimize your website’s search appearance and grow website traffic. Previewing how your page could appear in search results allows you to make changes to enhance its look. You can also optimize its keywords, increasing its click-through rate and traffic.

Can I use the tool for both mobile and desktop previews?

Yes, our SERP snippet preview tool lets you preview how your page will appear on mobile and desktop search results. This is particularly useful given the increasing number of searches made on mobile devices.

What are rich results, and how can I use them?

Rich snippets are now known as rich results. They are enhanced search results that display more information than just the title and meta description. Some rich results, like images, are created by search engines automatically.

Others, such as FAQs, require additional structured data to be added to your website. Adding rich results to your website can help boost your visibility and click-through rate in search results. Our SERP snippet preview tool offers a preview of how your rich results will look in search results, including images and FAQs, if applicable.

How accurate is the tool in predicting how my page will appear in search results?

Our SERP snippet preview tool accurately predicts how your page will appear in search results. However, it’s important to remember that search engines can change the appearance of search results. If you spot ours doesn’t quite reflect a change, let us know!

What is the pixel limit for the title and meta description in Google search results?

The pixel limits for titles and meta descriptions in Google search results vary depending on the device. Generally, titles should be no wider than 580 pixels on desktop and 600 pixels on mobile. Meta descriptions should be no wider than 920 pixels.

What does the ‘Generate HTML’ button do?

The Generate HTML button is a feature of our SERP snippet preview tool. It allows you to generate code for your webpage based on the information you input. This can be particularly helpful for those new to SEO who want an example of structuring their webpage’s code. However, the code generated is just an example and must be customized to fit specific needs. 

Final words

Our comprehensive SERP Preview Tool is a powerful resource designed to help you optimize your search results for maximum visibility and user engagement. By leveraging its features and following best practices, you can improve your click-through rates, enhance user experience, and drive more organic traffic to your website. Start using the SERP Preview Tool today to stay ahead of the competition and make the most of your digital presence.

Sam Underwood

Sam is an international Ecommerce SEO Consultant with experience implementing enterprise-level SEO strategies.
Technical SEO, SEO strategy, Content strategy
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