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Monitoring your progress after executing an organic SEO campaign is imperative. It helps you to see what’s working and what isn’t. And also opens your eyes to untapped growth opportunities.
So, you’ll need a rank tracker for the job.
Top rank trackers help you decide whether to continue executing your strategies or pivot your efforts.
Fortunately, there's no scarcity of rank tracking tools.
To streamline your search, we analyzed several rank trackers and grouped them into five categories. This article shows you the best rank tracker in each category.
Let’s jump right in.
If you’re looking for a rank tracker that does it all, look no further than Accuranker.
This tool is popular for a reason. It offers additional features apart from its mainstay rank tracking. The tool aims to help users monitor their SEO strategy beyond keyword tracking.
One of the first noticeable things about this rank tracker is its clean user interface. Accuranker offers users easy navigation, providing them with an accessible and uncluttered navigation panel on the left-hand side of their screens.
Its intelligent keyword tagging and filtering capabilities are Accuranker’s standout features.
Users can find their pages’ target keywords using filters. The tool allows users to filter by keyword, landing page URL, landing page title, and operators.
The filter allows you to slice and dice relevant keywords that you and your competitors rank for through tags.
Apart from Google, the software supports keywords from other search engines like these:
It treats the same keyword from different search engines as a unique search.
We’ve pulled together a more comprehensive list of key features below.
- Keyword tracking.
- Custom keyword tagging.
- Fresh and simple design.
- Rest API.
- Integrates easily with many tools.
- Customizable and automated reports.
- Informative dashboard.
- SERP feature analysis.
Accuranker provides flexible price plans from $99 per month, offering users a 10% discount on the monthly price if they pay annually. Subscriptions can be upgraded and downgraded at any time.
Read our full review of Accuranker here.
Advanced Web Ranking is a web-based rank tracker. It offers a range of reliable and accurate tools to help small and enterprise-sized businesses with their ranking, reporting, and analytics.
A look at the menu shows that the software also offers stats around competitive intel, page experience, forecasting, and more.
This tool works across several search engines and devices in various languages, making it easy for almost anyone to use.
You can schedule how often you want the tool to refresh your keywords. And also, fix some ranking issues quickly with instant SEO alerts that tell you your position on search engines.
- Instant SEO alerts
- Reliable website rankings
- Clean, easy-to-use design
- Integration with Google Analytics and Google Search Console
- Six different alert types
- White labelling features
- Competitive intel
- Continuous API updates
- Unlimited accounts without extra cost
- Data migration support
- Dynamic keyword segmentation
- Click Share score by SERP
- Trends reporting and forecasting
- Unlimited search engines, keywords, and projects
- Customizable SEO tracking and reporting
AWR has four product packages to choose from,
- Agency, and
The platform charges per keyword unit. A particular keyword can take up more units, depending on how many places the software tracks it from.
The Starter plan gives you 2000 keyword units at $49. You’ll get 7000 keyword units at $99 with the Pro plan. Whereas, at $199, the Agency plan offers you 14,500 keyword units.
The Enterprise plan starts from $499 per month offers 35,500 keyword units. However, this plan allows you to vary your keyword according to your needs, but at a cost.
You can save 10% on any of the plans by paying annually.
If you prefer a tool that covers all your SEO bases, including rank tracking, SEMrush is it.
In addition to rank tracking, SEMrush offers comprehensive competitor analysis, detailed filtering, and easy-to-use visibility charts, among other features.
You might want to say, “Jack of all trades, master of none.” But that’s not the case here.
SEMrush’s rank tracking is easy-to-use and comprehensive. It sends weekly reports, but you can update your settings to receive instant alerts for rank changes that need urgent attention.
The platform allows you to conduct competitive analysis on websites based on their keywords and traffic costs. That way, you’ll know which domains get the most traffic from organic search.
- Large number of keywords to track even on the smallest plan.
- Social media tracking.
- Easy to set up.
- Compare competitor data.
- Regular notifications and custom alerts.
SEMrush allows you to enjoy the features of the Pro plan in its 7-day trial. Within this period, you can run 5 projects and track 500 keywords. And, for each report, you can get up to 10,000 result.
After the trial, you can continue with this plan at $119.50 per month.
The other two pricing plans are the Guru and Business at $229 and $449, respectively.
The Guru plan tracks 1,500 keywords in 15 projects with 30,000 results per report. The business plan tracks 5,000 keywords in 40 projects with 50,000 results per report.
However, if you pay annually, you’ll save up to 17%.
While the price may seem higher compared to other rank trackers, remember, this is an all-in-one tool, so it’s worth the higher price tag.
Looks aren’t everything, but Nightwatch would take the trophy if they were.
The tool presents data in the form of graphs and colored charts. So, even while providing lots of useful information, the results are easy to digest.
Nightwatch filter keywords using tons of options to really hone in on organizing your data. This is especially useful if you have more than one site to manage.
However, the platform offers more than a good design. This tool promises to place users ahead of the curve with a 99% guaranteed uptime and accurate rank tracking.
One thing the platform prides itself on is the ability to track ranking down to ZIP codes. According to the company, they track more than 50,000 locations than any of their competitors.
You can track critical keywords across map packs and search engines in 107,296 locations, globally.
The platform also lets you create and analyze segments across pages that are important to you. This may include location, keyword intent, subfolders, and more.
- Attractive design
- Rank boosting keywords
- Rank tracking down to ZIP code level
- Filter capabilities
- Tracks major search engines like Google, Bing, and DuckDuckGo
- Local SEO reporting
- Website audits
- White labeling
- Automated backlink tracking
- Customizable reports
Nightwatch allows you to use the platform for free within a 14-day trial period. At the end of your trial, it automatically places you in the Starter plan, where you pay $384 per year ($32 per month). This plan allows you to track 250 keywords daily.
However, if you choose to pay monthly, the starter plan costs $39
Optimize and Agency, the other two plans, cost $99 and $269, respectively, if you pay monthly. But like the Starter plan, you can save 20% by paying monthly.
The Optimize plan allows you to track 1,000 keywords daily, while the Agency plan offers you 5,000 daily.
This tool isn’t the cheapest on the market, yet it’s nowhere near the most expensive. As Nightwatch is an advanced rank tracker, we think it’s well worth the price tag.
If you’re looking for flexibility on a budget, Ranktracker is the ideal tool for you.
Ranktracker allows users to track keywords in any language for Google, Bing, Yandex, Yahoo and over 400 other search engines.
Plus, you can switch between desktop and mobile view to monitor your ranking on both devices.
This tool also provides actionable tasks with a walk-through on how to complete them, so it’s an excellent choice for someone new to SEO.
- Tracks keywords in 107,296 Trackable Locations
- Google My Business, organic and absolute positions
- Share tracking link
- Search engine tracking across mobile and desktop
- Keyword finder.
- Accurate and reliable ranking reports
- In-depth web audits.
- Integration with 23 keyword tools.
Ranktracker offers four plans; ‘Starter,’ ‘Double data,’ ‘Quad data,’ and ‘Hex data,’ suiting anyone from freelance to enterprise users.
Starting at $9 a month, This software is the most affordable rank tracker from our recommendations.
The Starter plan offers 100 daily rank tracking at $14 per month if you choose to pay monthly. You can track 500 keywords daily for the Double Data plan at $47 per month. And Quad Data offers 1,000 daily keywords at $87 per month.
Although you’ll pay $167 monthly to track 2,000 keywords daily on the Hex Quad plan, you don’t have to stop there. You can get a custom quote if your business requires more keywords tracked.
Regardless of what plan you choose, you can cut your cost by 50% if you pay annually.
While the five rank trackers mentioned above are our favourites, there are still many other options out there that are worth mentioning. We’ll summarize a few of them with features that make them useful.
Zutric is one of the most user-friendly rank trackers out there. It's an AI-powered tool that helps you keep track of keywords with ease and sends alerts, even to your Slack or Telegram account.
However, unlike the top five, this tool doesn’t offer a free trial. But, to try it, you must pay $7 to access the Pro plan for seven days.
Some of its features that are worth mentioning are:
- AI-Powered accuracy
- GEO-targeted results
- Sharable reports
- Sort projects with unique IDs or parameters
This rank tracker offers a customizable way to track keywords. Choose from the device, location, and country you want to track and how often you want to schedule it.
In addition to telling you that you won first prize on SERPs, Nozzle shows you how much real estate you own there. It also goes beyond showing you your top-ranking pages to
- Monitoring your entire brand
- Showing you unlimited domain and social media matches.
- Giving you access to a BigQuery database
- Offering unlimited access to your report
Mangools provides a good rank tracking experience for an all-in-one tool. The performance index on this platform is based on your keyword’s current position and search volumes. The goal here is to identify your site’s organic traffic potential.
The platform offers discounts to provide a soft landing for new users and to encourage annual payments. These include:
- A 10-day free trial without card details
- Lifetime discount if you subscribe to any plan within an hour of registration
- up to 44% lifetime discount by choosing to pay annually
- special coupons for your students if you run training on SEO
Some of its features are
- Daily rank updates
- Rank tracking across devices for any country
- Shareable interactive reports
You must wonder why it didn’t reach the top five with all these offers. Mangools design/UX doesn’t meet up with the top tools. Although you can track on desktop and mobile, you can’t access both platforms simultaneously.
Ahrefs is an all-in-one SEO tool with an amazing rank-tracking feature. The tool lets you monitor your keyword rankings and compare them with your competitors. It sends scheduled reports to your inbox.
This rank tracker monitors desktop and mobile ranking on Google across 170 countries.
Some of Ahrefs’ rank tracking features include
- Filters and tags to sort keywords
- Monitoring competitor’s traffic and progress
- Insights with a “share of voice” functionality
- Quick access to advanced metrics
Your tracked keywords updates weekly regardless of your plan. However, the tool allows you to update more frequently, even daily. But increasing your keyword update frequency attracts more cost.
Although pricing seems fair on the surface, you might have to pay more to meet your business needs. For instance, the platform gives only one seat even if you’re on the most expensive plan.
Plus, you have no way of testing the product without subscribing. The only form of discount you can get with Ahrefs is two months free when you pay annually.
How we reviewed
Our review system is based on the following four points:
While the features make a tool stand out, great design and user experience shouldn’t be underestimated. A good navigation system makes it easy for users to see results quickly.
All rank tracking software solutions have certain key features in common. But, for our top selections, we went for features that make it easy for you to take action.
Affordability and flexibility are crucial, so we considered platforms that give users a soft landing through free trials and discounts. This is to help you make a more informed buying decision before committing fully to one platform.
Why use a rank tracker?
Searching keywords manually to see where you rank is time-consuming, and you have slim prospects of finding quality and useful data.
So, a rank tracker analyzes your SEO performance efficiently and shows you useful data you can rely upon to drive business value.
Positions on the SERP fluctuate, so being number one today doesn’t keep you there indefinitely. A rank tracker alerts you of ranking changes and reports when your pages gain or lose positions for the keywords you’re monitoring.
Integration is a helpful feature of many rank trackers. This feature ensures you’re not limited to the data available from a rank tracker alone. Instead, you can pull data from sources like Google Data Studio, Google Analytics, Adobe Analytics, and other sources to improve your analytics.
Keep an eye on visibility
Visibility refers to how high your website ranks on search engine result pages. A page has good visibility if it ranks among the first 30 results of a search term.
This metric also influences the estimated traffic to your website based on its position in search results. Rank trackers enable you to track the visibility of specific terms.
Evaluate your competitors
A good rank tracker can also help with competitor analysis. Beyond showing keywords that you’re competing for, they also identify keywords that competitors are ranking for, but you’re not.
Discover new keyword opportunities
Some rank trackers also suggest relevant keywords to improve your ranking.
A rank tracking tool is crucial when monitoring performance and providing insights that will help improve your SEO strategy.
Most rank trackers perform other SEO tasks, and you can get distracted doing too many things at once. So, while trying out the suggested tools, identify the core features you need to complete the work and focus on them.