Free SEO tools

Who doesn't enjoy having access to something that's free? When it comes to SEO tools, signing up for multiple ones can become costly. However, costs needn't be a worry. We've rounded up all the best, free SEO tools that are available to you.


Free
thruuu Screenshot
Content briefing, Site speed
Web-based
With to thruuu, you will get comprehensive insights about your competition content and details about the Search Engine Result Page (SERP) of Google.
Free
SEO Suite: Image Optimizer Screenshot
Plugins/Extensions
Shopify
Free
Canonical URLs Magento Extension Screenshot
Plugins/Extensions
Magento
Free
Google Structured Data Screenshot
Plugins/Extensions
Joomla
Free
Analytics debugger Screenshot
Analytics debugger
Web-based
Analytics Spam Killer makes it very easy to exclude spammy referrer domains from Google Analytics by automatically inserting filters which take care of it.
Free
XML Sitemaps plugin Screenshot
Plugins/Extensions, XML Sitemaps
WordPress
This plugin will improve SEO by helping search enginess better index your site using sitemaps.
Free
Map Broker XML Sitemap Validator Screenshot
XML Sitemaps
Web-based
Find out which URLs in your XML sitemap are valid with Map Broker v0.1 by Michael King(iPullRank).
Free
Search Analytics for Sheets Screenshot
Retrieve data and create automatic backups from Google Search Console™ into Google Sheets™.
Free
SEO Analysis Extension by WooRank Screenshot
Browser extensions
Chrome
Check the SEO health & score of any website with our free SEO extension. Create Instant reviews without ever leaving your site, with the WooRank extension.
Free
Website Grader Screenshot
SEO checker
Web-based
Website Grader is a free online tool that grades your site against key metrics like performance, mobile readiness, SEO, and security.
Free
Website Penalty Indicator Screenshot
Algorithm monitoring
Web-based
Free
Panguin Tool Screenshot
Algorithm monitoring
Web-based
See your website's Google organic visit data overlaid with Google's major algorithm updates and changes to easily identify the impact on your website. Technology by Barracuda Digital.
Free
Mergewords Screenshot
Keyword research
Web-based
Tired of creating repetitive combinations of keywords? Use the Merge Words tool and combine sets of words automatically. For PPC, domain registrations, etc
Free
Google Location Changer Screenshot
Local SEO, Position checker
Web-based
Need to alter your current geographic location or device in Google? SE Ranking presents the Google Location Changer to provide the most relevant search results for any location or device.
Free
XML Sitemaps Screenshot
Site Auditing
Web-based
Free Online Google Sitemap Generator. XML-sitemaps.com provides free online sitemap generator service, creating an XML sitemap that can be submitted to Google, Bing and other search engines to help them crawl your website better. It will also generate an HTML site map to allow your website visitors to navigate easier.
Free
Whitespark Google Review Link Generator Screenshot
This free tool generates a link that will send customers directly to leave you a review on your Google listing. It's just what you're looking for.
Free
Whatsmyserp Extension Screenshot
Browser extensions
Chrome
Whatsmyserp Everywhere is a browser extension that helps you uncover data about the keywords you search on Google.
Free
web.dev Measure Screenshot
Site speed
Web-based
See how well your website performs. Then, get tips to improve your user experience.
Free
Wattspeed Screenshot
Site speed
Web-based
Free
Wappalyzer Screenshot
Browser extensions
Chrome
Find out the technology stack of any website. Create lists of websites and contacts by the technologies they use.
Free
View Rendered Source Screenshot
Browser extensions, Site Auditing
Chrome
Free
User-Agent Switcher for Chrome Screenshot
Browser extensions
Chrome
Free
Unused CSS finder Screenshot
Site speed
Web-based
This tool recursively crawls your website and finds unused CSS selectors
Free
TTFB Test Screenshot
Site speed
Web-based
Check how much time it takes to load the first byte of a given web page from multiple locations
Free
Structured Data Testing Tool Screenshot
Structured Data
Web-based
Test your publicly accessible page to see and validate the structured data it contains
Free
Streak CRM for Gmail Screenshot
Browser extensions, Link building tools
Chrome
Free
SmallSEOTools Screenshot
Link auditing, Meta Optimisation, Plagiarism checker, Site Auditing
Web-based
You need effective SEO tools which are 100% free? Check out our Search Engine Optimization tools for checking backlinks, tracking keyword positions and more.
Free
Site Kit by Google Screenshot
Plugins/Extensions
WordPress
The best of Google tools, for your WordPress site.
Free
SimilarWeb Extension Screenshot
Browser extensions, Competitor analysis, Link building tools
Chrome
Firefox
Free
Signals Screenshot
Algorithm monitoring
Web-based
We are monitoring over 170k keywords so you can spot important Google and SERP fluctuations. The Google Algorithm Changes Tool tracks how Google rankings fluctuate on a daily basis.
Free
SERPTrends SEO Extension Screenshot
Browser extensions, Position checker
Chrome
Firefox
SERP Trends - seo extension for Mozilla Firefox. Shows actual SERP changes.
Free
SERPSim Screenshot
Meta Optimisation
Web-based
Tired of inaccurate and outdated SERP snippet generators? SERPsim is based on the very latest google pixel limits and is a full-fledged SERP simulator. Try it!
Free
SERPmetrics Flux Screenshot
Algorithm monitoring
Web-based
SERPmetrics flux reports show search engine volatility over the last day & month. High flux means a high level of change in the SERPs.
Free
SEOInfo Screenshot
Browser extensions
Chrome
Firefox
We recently released a free Chrome and Firefox extension: SEOInfo. Built for our internal use, available to everyone now.
Free
SEO Search Simulator Screenshot
Browser extensions, Position checker
Chrome
Simulate Google search engine queries from any location on Google and easily check and track your website or your competitor's rankings.
Free
SEO Minion Screenshot
Browser extensions
Chrome
SEO Minion helps you with SEO tasks such as On-Page SEO analysis, Broken Link Checking, Hreflang tag checking, SERP Preview and more.
Free
SEMrush Sensor Screenshot
Algorithm monitoring
Web-based
Semrush Sensor measures volatility in search results, tracking down 20+ categories on mobile and desktop and highlighting possible Google Updates
Free
Search Trends Screenshot
Keyword research
Web-based
Discover accurate changes in search volumes based on YoY trends with our tool. Exploding and tanking trends by industry, niche, topic. Unrestricted. Free.
Free
Scraper Screenshot
Browser extensions
Chrome
Free
Ryte Robots.txt Generator Screenshot
Site Auditing
Web-based
Generate a robots.txt file for free with this easy-to-use tool. Make sure search engine crawlers are crawling and indexing your site.
Free
Rich Results Test Screenshot
Structured Data
Web-based
Test your publicly accessible page to see which rich results can be generated by the structured data it contains.
Free
Responsive Breakpoints Screenshot
Site speed
Web-based
Efficiently analyze each hi-res image and find the best dimensions for embedding as responsive images in your site
Free
Redirect Path Screenshot
Browser extensions
Chrome
Free
Keyworddit Screenshot
Keyword research
Web-based
Keyworddit is the only keyword research tool that can extract keywords from Reddit. Just enter in a subreddit name to generate keywords.
Free
Rank Risk Index Screenshot
Algorithm monitoring
Web-based
Rank Risk Index is a free Google algorithm monitoring service that measures daily desktop & mobile SERP fluctuations for 10,000+ domains & keywords.
Free
PageSpeed Insights Screenshot
Site speed
Web-based
Free
Page Outil: GSC Optimization Screenshot
Meta Optimisation
Web-based
Looking to get the most out of your Google Search Console optimization? Try out Page Outil today to take full advantage of your GSC data.
Free
Onely JavaScript SEO Tools Screenshot
Site Auditing
Web-based
Onely Made for Geeks [OMFG] is Onely’s official free toolset that allows you to access your website’s rendering cost, JavaScript injected elements, and indexed HTML and JS code.
Free
OpenLink Structured Data Sniffer Screenshot
Browser extensions, Site Auditing, Structured Data
Chrome
Firefox
Free
ObservePoint Tag Debugger Screenshot
Analytics debugger, Browser extensions
Chrome
What is TagDebugger and how can it help with your data? Learn more about this free Chrome tag management extension from ObservePoint.
Free
NoFollow Simple Screenshot
Browser extensions, Link building tools
Chrome
This browser extension will outline all nofollow, ugc, and sponsored links on webpages. Available for Chrome and Firefox
Free
Mozcast Screenshot
Algorithm monitoring
Web-based
MozCast is a weather report showing turbulence in the Google algorithm over the previous day. The hotter and stormier the weather, the more Google's rankings changed.
Free
Moz Local Listing Score Screenshot
Local SEO
Web-based
Use our free online presence tool to check your business listings & citations across top directories. See your score and improve your visibility with Moz Local!
Free
Mobile First Indexing Test Tool Screenshot
Site Auditing
Web-based
You can see the key differences between your desktop and mobile site with MFI Checker - Zeo's Mobile-first Indexing tool.
Free
Meta Tags Screenshot
Meta Optimisation
Web-based
With Meta Tags you can edit and experiment with your content then preview how your webpage will look on Google, Facebook, Twitter and more!
Free
Merkle Schema Markup Generator Screenshot
Structured Data
Web-based
A Schema.org structured data generator that supports the creation of JSON-LD markups. Including all of the required item properties and more.
Free
Local Search Results Checker Screenshot
Local SEO, Position checker
Web-based
Check localized Google results with our FREE local search results tool. Search from any city, or zipcode to see what's ranking near you.
Free
LinkMiner Screenshot
Link auditing
Web-based
Checks webpages for broken links, and pulls metrics on those links.
Free
Linkclump Screenshot
Browser extensions, Link building tools
Chrome
Google chrome extension that allows you to open multiple links at once. - benblack86/linkclump
Free
Link Redirect Trace Screenshot
Browser extensions, Site Auditing
Chrome
Firefox
Free
Lighthouse performance budget generator Screenshot
Configure and download your performance budget for Google Lighthouse
Free
Layout Shift GIF Generator Screenshot
Site speed
Web-based
Cumulative Layout Shift (CLS) Visualiser.
Free
Keyword Surfer Screenshot
Browser extensions, Content briefing, Content writing, Keyword research
Chrome
Keyword Surfer is a 100% free chrome extension. Search volume checker for related keywords, similar keywords, visibility and backlinks correlation chart!
Free
keep-alive-validation-screenshot
Site speed
Web-based
Is keep alive enabled on your web server? Use our SEO tool to check the Persistent Connection status of your website. Check multiple URLs with Bulk mode.
Free
JSON-LD Schema Generator Screenshot
Structured Data
Web-based
One of the easiest ways to add Schema's structured markup to a page is to use JSON-LD. With this tool you can quickly generate the correct JSON-LD for any
Free
HTTP/2 Test Screenshot
Site speed
Web-based
Check if the site is taking advantages of the latest HTTP 2 protocol for better content delivery
Free
HTTP Status Codes Checker Screenshot
Site Auditing
Web-based
Free bulk and single URL server header response code checker and meta refresh detection script.
Free
HTTP Status Screenshot
Site speed
Web-based
Easily check status codes, response headers, and redirect chains.
Free
Grump Screenshot
Algorithm monitoring
Web-based
Check for updates in Google's algorithm. AccuRanker's ‘Grump’ rating highlights unrest in Google’s algorithm. Track changes by country and device.
Free
Google Trends Screenshot
Keyword research
Web-based
Explore how Google data can be used to tell stories and spot trends.