SEO tools

Our entire collection of tools to help you with your SEO strategy, make sure to you use the filters below to find what you're looking for.


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Free
Mozcast Screenshot
Algorithm monitoring
Web-based
MozCast is a weather report showing turbulence in the Google algorithm over the previous day. The hotter and stormier the weather, the more Google's rankings changed.
Freemium
MozBar Screenshot
Browser extensions
Chrome
Quickly view SEO metrics (Domain Authority, Page Authority, Number of Linking Root Domains) for websites directly in search results or via page overlays. Create custom geo-search results by region or city without needing to VPN. Easily export your data into a CSV.
Free
Moz Local Listing Score Screenshot
Local SEO
Web-based
Use our free online presence tool to check your business listings & citations across top directories. See your score and improve your visibility with Moz Local!
Paid
Moz Local Screenshot
Local SEO
Web-based
Strengthen your Local SEO with Moz Local: Moz's location data management solution, complete with local listings distribution, review management, automated duplicate deletion, and more.
Paid
Moz Screenshot
moz

Moz

All-in-one, Backlink Analysis, Competitor analysis, Keyword research, Site Auditing
Web-based
Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. Start your free 30-day trial today!
Free
Mobile First Indexing Test Tool Screenshot
Site Auditing
Web-based
You can see the key differences between your desktop and mobile site with MFI Checker - Zeo's Mobile-first Indexing tool.
Freemium
MixPanel Screenshot
Web Analytics
Web-based
Get valuable customer insights to make smarter decisions and act faster based on how customers use your product or website with Mixpanel. Try it free.
Free
Meta Tags Screenshot
Meta Optimisation
Web-based
With Meta Tags you can edit and experiment with your content then preview how your webpage will look on Google, Facebook, Twitter and more!
Paid
Matomo Analytics Screenshot
Web Analytics
Web-based
Don’t damage your reputation with Google Analytics. Matomo is the ethical alternative where you won’t make privacy sacrifices or compromise your site.
Free
Merkle Schema Markup Generator Screenshot
Structured Data
Web-based
A Schema.org structured data generator that supports the creation of JSON-LD markups. Including all of the required item properties and more.
Paid
Marketmuse Screenshot
Content briefing, Content writing
Web-based
MarketMuse uses AI and machine learning to help you build content strategies, accelerate content creation, and inform content decisions.
Paid
Mangools Screenshot
All-in-one, Backlink Analysis, Competitor analysis, Keyword research, Rank tracking
Web-based
Mangools is a bundle of 5 simple but powerful SEO tools made for an effective SEO workflow. Loved by beginners, trusted by professionals. Try it for free!
Free
Local Search Results Checker Screenshot
Local SEO, Position checker
Web-based
Check localized Google results with our FREE local search results tool. Search from any city, or zipcode to see what's ranking near you.
Freemium
Local Citation Finder Screenshot
Local SEO
Web-based
Quickly find where your top ranking competitors are listed so you can get listed too. Find industry and local opportunities. Track your own citations over time.
Free
LinkMiner Screenshot
Link auditing
Web-based
Checks webpages for broken links, and pulls metrics on those links.
Free
Linkclump Screenshot
Browser extensions, Link building tools
Chrome
Google chrome extension that allows you to open multiple links at once. - benblack86/linkclump
Free
Link Redirect Trace Screenshot
Browser extensions, Site Auditing
Chrome
Firefox
Paid
Link Assistant Screenshot
All-in-one, Competitor analysis, Link auditing, Link building tools, Rank tracking, Site Auditing
Mac
Windows
Get all-in-one pack of SEO software - download the free edition of SEO PowerSuite. Powerful SEO tools and free SEO advice - get on the way to top 10 rankings for your site on Google and other search engines!
Free
Lighthouse performance budget generator Screenshot
Configure and download your performance budget for Google Lighthouse
Free
Layout Shift GIF Generator Screenshot
Site speed
Web-based
Cumulative Layout Shift (CLS) Visualiser.
Free
Keyword Surfer Screenshot
Browser extensions, Content briefing, Content writing, Keyword research
Chrome
Keyword Surfer is a 100% free chrome extension. Search volume checker for related keywords, similar keywords, visibility and backlinks correlation chart!
Paid
Keyword Hero Screenshot
Web Analytics
Web-based
Match your traffic's keywords with the sessions in Google Analytics. The Keyword Hero gets rid of (not provided). See what your users googled to get to you.
Free
keep-alive-validation-screenshot
Site speed
Web-based
Is keep alive enabled on your web server? Use our SEO tool to check the Persistent Connection status of your website. Check multiple URLs with Bulk mode.
Free
JSON-LD Schema Generator Screenshot
Structured Data
Web-based
One of the easiest ways to add Schema's structured markup to a page is to use JSON-LD. With this tool you can quickly generate the correct JSON-LD for any
Freemium
Hunter.io Screenshot
Link building tools
Web-based
Hunter is the leading solution to find and verify professional email addresses. Start using Hunter and connect with the people that matter for your business.
Freemium
Hunter - Email Finder Extension Screenshot
Browser extensions, Link building tools
Chrome
Hunter for Chrome is the easiest way to find email addresses from anywhere on the web, with just one click. List the email addresses behind any website.
Free
HTTP/2 Test Screenshot
Site speed
Web-based
Check if the site is taking advantages of the latest HTTP 2 protocol for better content delivery
Free
HTTP Status Codes Checker Screenshot
Site Auditing
Web-based
Free bulk and single URL server header response code checker and meta refresh detection script.
Free
HTTP Status Screenshot
Site speed
Web-based
Easily check status codes, response headers, and redirect chains.
Freemium
Help A Reporter Out (HARO) Screenshot
Link building tools
Web-based
Paid
Heap Screenshot
Web Analytics
Web-based
Heap is a smarter way to do Product Analytics, giving PMs autocaptured, actionable customer data for true product innovation.
Freemium
GTMetrix Screenshot
Site speed
Web-based
GTmetrix is a free tool to test and monitor your page's performance. Using Lighthouse, GTmetrix generates scores for your pages and offers actionable recommendations on how to optimize them.
Free
Grump Screenshot
Algorithm monitoring
Web-based
Check for updates in Google's algorithm. AccuRanker's ‘Grump’ rating highlights unrest in Google’s algorithm. Track changes by country and device.
Free
Google Trends Screenshot
Keyword research
Web-based
Explore how Google data can be used to tell stories and spot trends.
Free
Google Search Console Screenshot
Site Auditing, Web Analytics
Web-based
Search Console tools and reports help you measure your site's Search traffic and performance, fix issues and make your site shine in Google Search results
Free
Google Review Link Generator Screenshot
Local SEO
Web-based
This free tool generates a link that will send customers directly to leave you a review on your Google listing. It's just what you're looking for.
Free
Google My Business Screenshot
Local SEO
Web-based
Your free Business Profile on Google My Business helps you drive customer engagement with local customers across Google Search and Maps.
Free
Google Lighthouse Extension Screenshot
Browser extensions
Chrome
Learn how to set up Lighthouse to audit your web apps.
Free
Google Keyword Planner Screenshot
Keyword research
Web-based
Unsure of what keywords to target in your online advertising campaign? Identify the most relevant keywords for your brand with the Google Keyword Planner.
Free
Google Data Studio Screenshot
Reporting
Web-based
Data Studio turns your data into informative reports and dashboards that are easy to read, easy to share and fully customisable. Sign up for free.
Free
Google Analytics Algorithm Update Impact Screenshot
Browser extensions
Chrome
aaSworthy Tools | SEO Tool for Google Algorithm Update Impact Analysis over Google Analytics
Free
Google Analytics Screenshot
Web Analytics
Web-based
Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists and more.
Free
Google Alerts Screenshot
Link building tools
Web-based
Free
GMBspy Screenshot
Browser extensions, Local SEO
Chrome
The GMBspy is a free Chrome Extension that allows you to view the Google My Business Categories for any GMB page.
Free
Free Domain SEO Analysis Tool Screenshot
SEO checker
Web-based
Enter any domain, and we'll show you top competitive SEO metrics like Domain Authority, top pages, ranking keywords, and more.
Paid
Frase Screenshot
Content briefing, Content writing
Web-based
Grow organic traffic, conversion rates, and revenue with integrated content optimization and conversational AI tools. Create a free account today.
Paid
Exploding Topics Screenshot
Keyword research
Web-based
See new market opportunities, trending topics, emerging technology, hot startups and more on Exploding Topics.
Freemium
Enhanced Google Analytics Annotations Screenshot
See Google Algorithm Updates and Global Holidays in your Google Analytics reports with this Chrome Extension. 100% free.
Free
Disavow Tool Screenshot
Link auditing
Web-based
Free
Detailed SEO Extension Screenshot
Browser extensions
Chrome
Firefox
Get deep SEO insights at the click of a button, with features not found elsewhere. We've also supercharged your Right Click menu.
Paid
Deepcrawl Screenshot
SEO crawler
Web-based
DeepCrawl’s technical SEO platform helps businesses like yours detect opportunities for growth and protect your site from revenue-sapping code.
Free
Custom Chrome - Extension Manager Screenshot
Browser extensions
Chrome
A beautiful Google Chrome extension manager to turn on/off your other extensions quickly and easily without leaving your current tab - ciaranmag/customchrome
Freemium
Copyscape Screenshot
Plagiarism checker, Site Auditing
Web-based
Copyscape is a free plagiarism checker. The software lets you detect duplicate content and check if your text is original.
Paid
CognitiveSEO Screenshot
All-in-one, Backlink Analysis, Competitor analysis, Rank tracking, SEO crawler
Web-based
The cognitiveSEO tool provides a unique analysis process that delivers Unparalleled Backlink Analysis, Content Audit and Rank Tracking for Every Site.
Free
Classy Schema Screenshot
Site Auditing
Web-based
Our editors help you build FAQ, How-to and Video pages that contain the structured data markup needed to gain Google Rich Snippets. Or try out our Structured Data Visualiser 🤓
Paid
Calibre Screenshot
Site speed
Web-based
Try the world’s best front-end speed companion for free. Monitor and fix your site speed. Receive powerful reports in your email and GitHub Pull Requests.
Paid
BuzzSumo Screenshot
Link building tools
Web-based
Run a search to quickly discover content ideas, uncover platform insights, identify passionate influencers and more. Start your free trial now!
Paid
BrightLocal Screenshot
Local SEO
Web-based
The #1 Local SEO Software trusted by 80k marketers. Tools to Monitor, Audit, and Improve Local SEO. Get a 14 Day Free Trial - No Card Required,
Free
Black Menu for Google Screenshot
Browser extensions
Chrome
All the best of Google in one elegant Browser extension.
Free
Bing Webmaster Tools Screenshot
Site Auditing, Web Analytics
Web-based
Sign in or signup for Bing Webmaster Tools and improve your site’s performance in search. Get access to free reports, tools and resources.
Free
AWR Google Algorithm Changes Screenshot
Algorithm monitoring
Web-based
Shows fluctuations in the Google search results and matches them with recent algorithm updates, displaying their impact on both ranking and visibility.
Paid
Authority Labs Screenshot
Rank tracking
Web-based
Use our SEO rank tracking software to automate your keyword monitoring, track local, mobile, and competitor rankings, and recover not provided keywords.
Freemium
Answer The Public Screenshot
Keyword research
Web-based
Use our free tool to get instant, raw search insights, direct from the minds of your customers. Upgrade to a paid plan to monitor for new ways that people talk & ask questions about your brand, product or topic.
Free
AMP Validator Screenshot
Browser extensions, Site Auditing
Chrome
Free
AlsoAsked Screenshot
Keyword research
Web-based
AlsoAsked gives you an organised view of People Also Ask data, showing a breakdown of which questions users are asking about a topic.
Free
Algoroo Screenshot
Algorithm monitoring
Web-based
Free
Aleyda's Hreflang Tag Generator Screenshot
International SEO, Site Auditing
Web-based
Generate easily the hreflang annotations following Google's specifications for your pages by using the hreflang tags generator tool.
Free
Ahrefs' SERP Checker Screenshot
Position checker
Web-based
Check the top 10 Google search results for any keyword in 229 countries. Get fast and accurate results in seconds. No registration required.

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  • Free (5)
  • Freemium (5)
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