Melissa Popp
As an accomplished Content Strategist, I collaborate directly with clients to craft captivating and authoritative content that excels in local search results. Each client possesses a unique story, particularly small and medium-sized businesses. I skillfully transform these narratives into content that enhances experience optimization and elevates conversion objectives.
More about Melissa
Content Strategist
Freelancer
Denver, Colorado
SEO strategy, Content strategy, Content writing, Link building, Digital PR
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🔨 Melissa's toolbelt
FreeUnderstand how your site is performing in search, as well as identifying any issues that need fixing using Google Search Console. From monitoring, maintaining, to reporting, this tool does it all.Site Auditing, Web AnalyticsGoogle Search Console
Web Application
FreeGoogle Analytics provides user acquisition and behaviour data for your website to help you make data-led decisions.Web AnalyticsGoogle Analytics
Web Application
PaidAn all-in-one SEO tools that can help you with backlink analysis, keyword research, site auditing and more.All-in-one, Backlink Analysis, Competitor analysis, Keyword research, Rank tracking, Site AuditingAhrefs
Web Application
FreeExplore how Google data can be used to tell stories and spot trends.Keyword researchGoogle Trends
Web Application
FreeUnsure of what keywords to target in your online advertising campaign? Identify the most relevant keywords for your brand with the Google Keyword Planner.Keyword researchGoogle Keyword Planner
Web Application
FreeUse this tool to access organised data from People Also Asked. Uncover more questions that are being asked, helping you to perfect your content strategy.Keyword researchAlsoAsked
Web Application
FreeAn extension for Chrome or Firefox, use this tool to help you with SEO tasks including on-page SEO analysis, reviewing broken links and checking Hreflang tags.Browser extensionsSEO Minion
Chrome
PaidThe Screaming Frog SEO Spider is a small desktop program (PC or Mac) which crawls websites’ links, images, CSS, script and apps.SEO crawler, XML SitemapsScreaming Frog SEO Spider
Mac Windows
PaidSitebulb is a powerful website auditor with a great reporting system. It won 'Best Search Software Tool' at the 2018 UK Search Awards and the US Search Awards.Site speed, International SEO, SEO checker, SEO crawler, Structured Data, XML SitemapsSitebulb
Mac Windows
FreeLearn how to set up Lighthouse to audit your web apps.Browser extensionsGoogle Lighthouse Extension
Chrome
FreeUse this tool to analyse the speed of your site.Site speedPageSpeed Insights
Web Application
PaidGTmetrix is a free tool to test and monitor your page's performance. Using Lighthouse, GTmetrix generates scores for your pages and offers actionable recommendations on how to optimize them.Site speedGTMetrix
Web Application
FreeSign in or signup for Bing Webmaster Tools and improve your site’s performance in search. Get access to free reports, tools and resources.Site Auditing, Web AnalyticsBing Webmaster Tools
Web Application
