Free SEO tools
Who doesn't enjoy having access to something for free? SEO tools can become costly. However, costs needn't be a concern as we've rounded up all the best free SEO tools available.
FreeUse this tool to analyse the speed of your site.Site speedPageSpeed Insights
Web Application
FreeFrom page by page analysis, keyword research and a SERP preview, optimise your site using this all-in-one tool.Meta OptimisationPage Outil: GSC Optimization
Web Application
FreeOnely Made for Geeks [OMFG] is Onely’s official free toolset that allows you to access your website’s rendering cost, JavaScript injected elements, and indexed HTML and JS code.Site AuditingOnely JavaScript SEO Tools
Web Application
FreeAn extension for Chrome and Firefox, use SEOInfo for alerts on SEO issues, as you navigate through your site.Browser extensionsSEOInfo
Chrome Firefox
FreeAn extension for Chrome or Firefox, use this tool to help you with SEO tasks including on-page SEO analysis, reviewing broken links and checking Hreflang tags.Browser extensionsSEO Minion
Chrome
FreeThis tool tracks how keywords fluctuate on Google on a daily basis, helping you spot trends.Algorithm monitoringSignals
Web Application
FreeA Google Chrome Extension that extracts data from a web page, and puts it into a spreadsheet.Browser extensionsScraper
Chrome
FreeYour free Business Profile on Google My Business helps you drive customer engagement with local customers across Google Search and Maps.Local SEOGoogle My Business
Web Application
FreeYou can see the key differences between your desktop and mobile site with MFI Checker - Zeo's Mobile-first Indexing tool.Site AuditingMobile First Indexing Test Tool
Web Application
FreeWith Meta Tags you can edit and experiment with your content then preview how your webpage will look on Google, Facebook, Twitter and more!Meta OptimisationMeta Tags
Web Application
FreeA Schema.org structured data generator that supports the creation of JSON-LD markups. Including all of the required item properties and more.Structured DataMerkle Schema Markup Generator
Web Application
FreeAn extension that is compatible across multiple browsers that unveils structured metadata embedded within HTML documents and web pages.Browser extensions, Site Auditing, Structured DataOpenLink Structured Data Sniffer
Chrome Firefox
FreeAn extension for Mozilla Firefox, showing you how changes that occur on the SERP.Browser extensions, Position checkerSERPTrends SEO Extension
Chrome Firefox
FreeThis free tool generates a link that will send customers directly to leave you a review on your Google listing. It's just what you're looking for.Local SEOWhitespark Google Review Link Generator
Web Application
FreeChecks webpages for broken links, and pulls metrics on those links.Link auditingLinkMiner
Web Application
FreeWhatsmyserp Everywhere is a browser extension that helps you uncover data about the keywords you search on Google.Browser extensionsWhatsmyserp Extension
Chrome
FreeLink building toolsGoogle Alerts
Web Application
FreeConfigure and download your performance budget for Google LighthouseSite speedLighthouse performance budget generator
Web Application
FreeCumulative Layout Shift (CLS) Visualiser.Site speedLayout Shift GIF Generator
Web Application
FreeSite speedKeyword-driven Site Speed Comparison
Web Application
FreeIs keep alive enabled on your web server? Use our SEO tool to check the Persistent Connection status of your website. Check multiple URLs with Bulk mode.Site speedkeep-alive Validation Tool
Web Application
FreeOne of the easiest ways to add Schema's structured markup to a page is to use JSON-LD. With this tool you can quickly generate the correct JSON-LD for anyStructured DataJSON-LD Schema Generator
Web Application
FreeUse this CRM specifically for Gmail to manage your workload while remaining in your inbox.Browser extensions, Link building toolsStreak CRM for Gmail
Chrome
FreeCheck if the site is taking advantages of the latest HTTP 2 protocol for better content deliverySite speedHTTP/2 Test
Web Application
FreeFree bulk and single URL server header response code checker and meta refresh detection script.Site AuditingHTTP Status Codes Checker
Web Application
FreeBulk check status codes easily for up to 100 URLs. Receive detailed insights on their HTTP headers, status codes and redirect chains.Site speedHTTP Status
Web Application
FreeUse SEO Search Simulator to search queries from any location on Google, without the use of a vpn.Browser extensions, Position checkerSEO Search Simulator
Chrome
FreeUse this tool to check if your site has a penalty, following the many Google updates that occur throughout the year.Algorithm monitoringWebsite Penalty Indicator
Web Application
FreeSite AuditingGoogle’s Mobile Friendly Testing Tool
Web Application
FreeUse this Google Chrome extension to asses your tags, using automatic audits and monitoring.Analytics debugger, Browser extensionsObservePoint Tag Debugger
Chrome
FreeThe GMBspy is a free Chrome Extension that allows you to view the Google My Business Categories for any GMB page.Browser extensions, Local SEOGMBspy
Chrome
FreeUse our free online presence tool to check your business listings & citations across top directories. See your score and improve your visibility with Moz Local!Local SEOMoz Local Listing Score
Web Application
FreeBrowser extensions, Competitor analysis, Link building toolsSimilarWeb Extension
Chrome Firefox
FreeUnsure of what keywords to target in your online advertising campaign? Identify the most relevant keywords for your brand with the Google Keyword Planner.Keyword researchGoogle Keyword Planner
Web Application
FreeUse this tool to change your location if you want to see different SERP results that aren't targeting your current location.Local SEO, Position checkerGoogle Location Changer
Web Application
FreeGoogle chrome extension that allows you to open multiple links at once. - benblack86/linkclumpBrowser extensions, Link building toolsLinkclump
Chrome
FreeThis browser extension will outline all nofollow, ugc, and sponsored links on webpages. Available for Chrome and FirefoxBrowser extensions, Link building toolsNoFollow Simple
Chrome
FreeEnter any domain, and we'll show you top competitive SEO metrics like Domain Authority, top pages, ranking keywords, and more.SEO checkerFree Domain SEO Analysis Tool
Web Application
FreeKeyword Surfer is a 100% free chrome extension. Search volume checker for related keywords, similar keywords, visibility and backlinks correlation chart!Browser extensions, Content briefing, Content writing, Keyword researchKeyword Surfer
Chrome
FreeLink auditingDisavow Tool
Web Application
FreeLearn how to set up Lighthouse to audit your web apps.Browser extensionsGoogle Lighthouse Extension
Chrome
FreeExplore how Google data can be used to tell stories and spot trends.Keyword researchGoogle Trends
Web Application
FreeCheck localized Google results with our FREE local search results tool. Search from any city, or zipcode to see what's ranking near you.Local SEO, Position checkerLocal Search Results Checker
Web Application
FreeaaSworthy Tools | SEO Tool for Google Algorithm Update Impact Analysis over Google AnalyticsBrowser extensionsGoogle Analytics Algorithm Update Impact
Chrome
FreeOur editors help you build FAQ, How-to and Video pages that contain the structured data markup needed to gain Google Rich Snippets. Or try out our Structured Data Visualiser 🤓Site AuditingClassy Schema
Web Application
FreeUse this tool to spot how the SERP fluctuates each month.Algorithm monitoringSERPmetrics Flux
Web Application
FreeGoogle Analytics provides user acquisition and behaviour data for your website to help you make data-led decisions.Web AnalyticsGoogle Analytics
Web Application
FreeThis free tool generates a link that will send customers directly to leave you a review on your Google listing. It's just what you're looking for.Local SEOGoogle Review Link Generator
Web Application
